Plant-Based Protein Products Market to See Rapid Growth, With Particular Success for Pea Protein
A new report by USD Analytics has estimated that the plant-based protein products market will register a CAGR of 8.1% over the forecast period 2024-2030. The report considers the growth of meat alternatives as well as tofu, tempeh, legumes, pulses, nuts, seeds, and protein-rich grains. The key market drivers are health and wellness trends, the growth of vegetarianism and veganism, and environmental concerns. Creative marketing strategies by plant-based companies, promoting their products as healthier, more ethical, and more sustainable than animal foods, will also boost growth. As demand increases, companies are increasingly innovating and diversifying their plant-based product lines to meet consumer preferences. Meanwhile, manufacturers are investing in R&D to improve the properties of meat and dairy alternatives, working to close the sensory gap. For …