Väcka: “In Five Years, We See Ourselves as the Leader in the Alternative Cheese Market”
Spanish alternative cheese startup Väcka, founded in 2021 by Ana Luz and Maxime Boniface, is definitely a contender for best tagline with “Your mum is the #1 most sustainable and ethical dairy producer, we’re #2”. Based in Barcelona, Väcka produces what it claims to be the world’s only cheeses made from melon seeds and olive oil, which were recognised by Carrefour last year and named one of the winners of the Carrefour Plant-Based Contest. These cheeses are certainly creating a stir both in Spain and beyond. Following the startup’s raise of €1.1 million just last month, we had to catch up with co-founder Luz to find out more. Can you give us the Väcka elevator pitch? At Väcka we design and create high quality plant-based …