After recently expanding into the Middle Eastern market, UK plant-based producer VBites is aiming to launch micro-factories across the world to enable sustainable regional production. The vegan brand is owned and operated by entrepreneur and activist Heather Mills, who has announced major expansion plans for the company.
Heather Mills Sets the Record Straight. “A Reset Was Entirely Necessary and I’m Delighted to Be Back at the Reins”
In 2009, Heather Mills purchased Redwood Wholefoods, a health food company operating since 1993. The company would become VBites and go on to develop and sell 130 products to more than 20 countries. Fifteen years later, just last week, Mills bought the company once again. Here, she explains some of the events that happened in between, and puts the record straight in terms of several misreported details around the situation. In 2018 Heather bought a second factory in Newcastle to focus on cheese alternatives, launching Morrisons’ first vegan cheese product as a private label. The following year, at the height of the plant-based boom and just weeks before the Beyond Meat IPO, VBites acquired a 385,000 sq ft factory in Peterlee with intentions of creating …
