Campaign by Vegan Friendly UK Highlights Number of Animals Killed for Human Consumption
The UK branch of international nonprofit Vegan Friendly has launched an ad campaign at Oxford Circus station on the London Underground. The advertisement, which is expected to reach 2.5 million people, highlights that 322,860 animals will be killed for food worldwide in the eight seconds it takes to read the text. It has been placed in the middle of the westbound Central Line platform, one of the highest footfall areas in London. Vegan Friendly hopes the ad will help the public understand the impact of buying animal products. The organisation said it believed that consumers would be reluctant to support animal agriculture if they knew the truth about the way animals are treated. First of many campaigns Vegan Friendly was founded in Israel in 2012, …
