Cathedral City

© Cathedral City

Fairs & Events

Over 75 Products Registered as Vegan Trademarks Honoured at the UK Free-From Awards

Launched in 2008, the Free From Awards are the only awards in the UK that focus exclusively on ‘free-from’ foods and drinks. Products are blind-tested by a panel of judges made up of chefs, developers, manufacturers, and nutritionists to award the best products in the ‘Free From’ category. Vegan Trademark-winning products won in numerous categories this year, including dairy and cheese alternatives, confectionery, and food. Launched by the Vegan Society in 1990, the Vegan Trademark‘s strict standards ensure that a product contains no animal ingredients and that its ingredients have not been tested on animals. Today, over 65,000 products are registered worldwide, including food, drink, and cosmetics, making it easier for consumers to make informed choices. ASDA scoops 55 awards ASDA, one of the company’s …

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©Clive's Purely Plants

Studies & Numbers

One in Four UK Consumers Have Now Reduced Animal Product Consumption 

In response to the “new normal”, almost a quarter of UK consumers are cutting down on animal products, according to new research by the Vegan Society. With the Covid-19 pandemic a primary driver, 17% of Brits have actively reduced meat consumption, while 8% have cut back on dairy and/or eggs. The latest research into how shopping and eating habits have changed since the start of the pandemic finds that almost one in four Brits (23%) have minimized their intake of animal products. These figures also include 6% of consumers who have cut back on fish and seafood. Over half (53%) of the reducers revealed they had tried meat alternatives over lockdown, with the majority (78%) stating they would continue to purchase. Pulses and tofu were …

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© The Vegan Society

Facts & Figures

Vegan Society Trademark Partners With Online Payment Platform Green Wallet

Sustainable online marketplace and payment platform Green Wallet has joined forces with The Vegan Society to benefit Vegan Trademark holders. Green Wallet’s platform consists of an online marketplace for sustainable products, an eWallet for online payments, and Green Wallet Payments, a system to process card transactions for online merchants. The company plants a tree for each transaction made via the marketplace or Green Wallet Payments. Through the new partnership, Vegan Trademark holders will be able to add Green Wallet Payments to their eCommerce stores and quickly upload their products to Green Wallet’s marketplace. This will result in reduced costs and improved visibility for brands. The Vegan Society’s own line of supplements, VEG1, will be among the new products added to the marketplace. The Vegan Trademark …

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Rebellyous

©Rebellyous

Studies & Numbers

69% of UK Parents Support Introducing More Vegan Meals in Schools

A study by The Vegan Society has found that the majority of parents and guardians are in favour of introducing more vegan meals in schools. The results were published to mark International School Meals Day on March 10. 30% of guardians said they would “completely” support the move, while a further 39% said they “somewhat” supported it. This adds up to 69% in favour of increasing the number of nutritionally balanced plant-based meals on offer. 46% of those surveyed wanted to see more alt-meat products offered in schools, while 43% supported more cheese alternatives and 35% wanted to see plant milks offered as an alternative to dairy. Almost half (48%) would like to see more meals containing whole foods such as lentils, and 44% were …

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The Vegan Society's trademark team

© The Vegan Society

Fairs & Events

The Vegan Society’s Trademark Team Reveals Busy Event Schedule for 2022

Following the easing of Covid-19 restrictions, the Vegan Society’s Trademark Team is to return to in-person events in the UK and Europe. The team will attend numerous shows, festivals, and more to explain the benefits of vegan labelling. These events will include: The International Food & Drink Event (IFE) – 21-23 March 2022 at ExCeL, London – The UK’s leading event for food & drink professionals. Natural and Organic Products Europe Show – 3-4 April 2022 at ExCeL, London – Europe’s biggest trade show for natural and organic products. In-Cosmetics Global – 5-7 April 2022 at Pl. de la Porte de Versailles, Paris – The leading global event for personal care ingredients. The Food & Drink Show – 25–27 April 2022 at NEC, Birmingham – …

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Logo Vegan Society

© The Vegan Society

Society

What is the Consumer’s Value of Vegan Verification? An Insight From the Vegan Society

The marketing and labelling of new products are notoriously tricky areas to get right. Balancing brand aesthetic and visual appeal against vital consumer information and legal requirements – in ways which please both loyal and new customers – can be a minefield. Further complexities arise when trying to communicate not only what the product does contain, but also what it does not contain. In recent years we have seen consumers demanding more transparency from all industries about various issues including animal testing, ingredient sourcing, and manufacturing processes. Consumers want more clarity behind their purchasing decisions, but they also want convenience. Hence, quickly relaying information through independent registration schemes is an effective way to gain consumer confidence via trusted, external credentials.  For nearly every moral cause …

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