The Vegan Society logo with grocery bag of veg

© The Vegan Society

Charity & Campaigns

How the Vegan Trademark is Empowering Consumers in a World of Hidden Animal Products

Recently there has been consumer concern about a ruling issued by the EU allowing the use of insects in novel food. Whilst this has come as a surprise to some, insects have been used in product manufacturing for a long time. The use of shellac (a resin secreted by the female lac bug) caused an uproar when consumers discovered products they wouldn’t think to check, like fruit, were being coated in it. This caused them to unwittingly consume animal products and is just one example of the use of insects in production. It’s not just food products that may include insects, their inclusion across all industries is prolific. Silk, often thought of as a ‘luxury’ textile, is made by boiling silk worms alive in their …


V-Label updated logos

© V-Label

Facts & Figures

V-Label Reveals Updated Logos as Number of Certified Products Exceeds 50,000

 V-Label, the world’s leading vegan and vegetarian trademark, has unveiled its newly updated logos in response to continued global growth and expansion. The trademark originated in Europe, but now certifies over 50,000 products from more than 4,300 licensees globally. The new logos will make it easier to differentiate between vegan and vegetarian products, with the vegan logo retaining its yellow background and the vegetarian logo now featuring a green background. The text has also been updated to stand out more. Due to the large number of certified products, V-Label believes it could take up to two years for the changes to be reflected across all items. The organisation hopes the long transition period will prevent packaging with the old logo from being wasted. Vegan certification …


The Vegan Society trademark Smurfit Kappa

office workers image ProVeg

Fashion, Design & Beauty

Sponsored Post

Vegan Trademark Hits 60,000 Certifications as Smurfit Kappa Becomes World’s First Vegan Certified Packaging

The Vegan Society‘s Vegan Trademark continues its rapid growth as it registers its 60,000th product. Surpassing the latest milestone, Smurfit Kappa becomes the first packaging company in the world to register with the certification, as the Vegan Trademark cements its place as the most recognized and trusted vegan labeling scheme. The 60,000th product record was broken as Smurfit Kappa received certification from The Vegan Society’s Vegan Trademark for its corrugated packaging products. Produced at its Markham Vale site in the UK, the certification ensures Smurfit Kappa’s products are both vegan and environmentally friendly. As well as offering packaging that is free from both animal ingredients and testing, the Smurfit Kappa Group is one of Europe’s leading corrugated packaging companies, operating in 36 countries globally. Further …


The Vegan Society's trademark team

© The Vegan Society

Fairs & Events

The Vegan Society’s Trademark Team Reveals Busy Event Schedule for 2022

Following the easing of Covid-19 restrictions, the Vegan Society’s Trademark Team is to return to in-person events in the UK and Europe. The team will attend numerous shows, festivals, and more to explain the benefits of vegan labelling. These events will include: The International Food & Drink Event (IFE) – 21-23 March 2022 at ExCeL, London – The UK’s leading event for food & drink professionals. Natural and Organic Products Europe Show – 3-4 April 2022 at ExCeL, London – Europe’s biggest trade show for natural and organic products. In-Cosmetics Global – 5-7 April 2022 at Pl. de la Porte de Versailles, Paris – The leading global event for personal care ingredients. The Food & Drink Show – 25–27 April 2022 at NEC, Birmingham – …


Investor reading a vegan newsletter

© Freedomz -

Marketing & Media

The Vegan Society and RangeMe Partner to Help Retailers Discover Vegan Products

The Vegan Society and RangeMe have announced a collaboration to help vegan brands showcase their products to global retail buyers.  The two organizations’ partnership will make it easier for Vegan Trademark holders to enter new market territories, including the US, and introduce their products to brand new stores and customers. RangeMe in turn will gain new exposure from a wealth of diverse labels and businesses. RangeMe is a discovery platform that enables retail buyers to quickly search new products while providing an array of tools and services to help businesses grow their brands.  Created in 1990, The Vegan Society’s Vegan Trademark is the world’s oldest and largest vegan verification program. The Trademark label can currently be found on 58,000 products worldwide including food, drink, cosmetics, …


Ericka Durgahee, The Vegan Society

Ericka Durgahee ©The Vegan Society

Company News

Our Business Year in Review: The Vegan Society

The Vegan Society, the oldest vegan organisation in the world, began all the way back in 1944 in the UK, by our movement’s founding father Donald Watson. The charity continues to do great work throughout the industry. The society’s Vegan Trademark recently registered its 50,000th product – the highest number of registered products since the trademark was created in 1990, as interest in veganism continues to thrive across the globe. We spoke with Ericka Durgahee, The Vegan Society’s Business Development Marketing Manager, about 2021 and her thoughts looking ahead to 2022. What were the highlights of 2021? Our biggest highlight has been seeing more and more of the largest companies in the world transition to adopting a vegan option or turning their ranges vegan since …


V Label

© V-Label

Fairs & Events

V-Label Awards to Recognise “Quality, Innovation and Positive Impact” in the Plant-Based Sector

World-leading vegan and vegetarian trademark V-Label has launched international awards to recognise innovative products and companies in the plant-based sector. Companies can now submit their entries free of charge until July 31st. “We are currently experiencing an unprecedented change in the food industry” The awards feature nine categories, including product categories such as Best Meat Substitute and Best Dairy Substitute. Other categories, such as Sustainability and Positive Impact, will recognise ethical business practices. There will also be an Innovation category, which can be entered by any company offering vegan products as long as it is not already a V-Label customer. A panel of senior industry leaders, including those from the media and NGOs, will decide on the winners. There will also be a public voting …


Vegan Trademark Logo

Vegan Trademark


Animal Derivitives Often Found in “Vegan” Clothes & Shoes – New Testing Can Verify Products Are 100% Vegan

Eurofins | Chem-MAP, a leading provider of chemical management testing and auditing services, has developed a vegan verification testing programme for apparel and footwear brands registered with the Vegan Society’s Vegan Trademark, to ensure that the materials used to develop products have no trace of animal derivatives, after finding that often there were animal derivatives in dyes and glues. The Vegan Trademark will be awarded to those companies who successfully meet verification criteria for all product components. Georgina Mawer, Chemistry Lead and Chem-MAP Technical Manager, says that in many cases she has “discovered animal derivatives in the chemical makeup of dyes and glues within products that are labelled as ‘vegan’ […] The new Vegan Society registered verification methodology used in our testing is incredibly robust …