Stefanie Mauritz has been apppointed as the new director of Colone-based event Anuga, the world’s largest trade fair for food and beverages, with 7,590 exhibitors and around 170,000 visitors. Mauritz was previously responsible for the vegan fair Veganfach, also in Cologne,which strongly signals a more plantbased direction for the future of Anuga.
November 1st is World Vegan Day. What is the vegconomist team actually doing on this memorable day, which will surely get more attention worldwide than ever before? Of course, everyday editorial work continues in Germany and internationally, filtering important news through worldwide news screening as well as viewing press releases and letters. And, of course, the writing of articles as usual.
A trade fair like veganfach aims to bring together the companies that shape the market, as well as to be a place for newcomers and new ideas. If this is accomplished, it will attract visitors who dominate the market. This combination has obviously proved successful for veganfach, because although only it started in 2016, the fair is enjoying increasing popularity both nationally and internationally. We asked Stefanie Mauritz, Director of Kölnmesse, about the progress of preparations for the fair in November 2018.