SMPL Oats Oat Milk

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Investments & Finance

Canada’s Vegano Acquires Oat Milk Brand SMPL Oats as Part of Vertical Growth Strategy

Canadian e-commerce store Vegano Foods announces it has completed its acquisition of SMPL Oats, an emerging clean-label oat milk brand, by way of a “three-cornered amalgamation”. The acquisition is Vegano’s first and marks a major milestone in the brand’s development of a vertical distribution model for scaling e-commerce opportunities on its platform.  Beginning with SMPL Oats, the company intends to purchase and invest in brands that consumers are actively seeking out in its online store, following the same model Amazon used for its successful Amazon Basics program. Vegano also plans to complement SMPL Oats with in-house branded products such as its Greens Blend and Protein Powder drink mixes, which is expected to increase consumer cart size and drive recurring purchases. Swift success SMPL Oats specializes …


Vegano Foods Delivery

Plant-based products available through Vegano Foods online marketplace

Food & Beverage

Meet Vegano – Canada’s Rising Meal Box and E-Commerce Phenomenon

When COVID-19 and lockdowns created a surge of interest in healthier, plant-based eating, one Canadian startup was perfectly positioned to seize the moment.  Vancouver’s Vegano Foods has quickly grown into a plant-based powerhouse by offering healthy meal boxes coupled with a fast-growing online marketplace. The brand raised $4.2 million in an oversubscribed Series A last year, and its soaring success recently led to a debut on the Canadian Securities Exchange (Symbol: VAGN.) A rapid rise First launched in March 2020, Vegano is Canada’s first 100% plant-based meal delivery service. Led by founder and CEO Conor Power, Vegano achieved $271,000 in sales in its first eight days after launch, according to the Financial Post. Within two months, the brand moved to a 5,000-square foot facility in …