Veganuary 2024 Supports Over 1.8 Million Participants Worldwide to Try Veganism
With Veganuary 2024 having recently come to a close, the organization has revealed that over 1.8 million people received its support and guidance to try veganism, in the form of emails, videos, social media posts, and podcasts. Many also purchased Veganuary products, such as the charity’s cookbook and Vegan Kit card deck. Veganuary has calculated that the actual number of participants is likely to be even higher than the figures indicate, as many people take part without officially signing up. To gain an estimate of the true number, the organization has commissioned YouGov surveys in its core campaign countries. The results suggest that the total number of participants could be as high as 25 million. Awareness of Veganuary also continues to grow, with 75% of …