veganuary's banner for the end of the vegan diet challenge

© Veganuary

Charity & Campaigns

Veganuary 2023 Breaks Records with 700,000 Participants Trying Vegan Diet

Veganuary 2023 has broken all previous records with more registered participants than ever, with 706,965 people officially signing up for the vegan diet challenge from nearly every country in the world, reports the organisation. At the beginning of the month, the international charity announced that one person every 2.4 seconds was signing up for the diet challenge. With this year’s participation figures, Veganuary can joyously celebrate the 10th year of its global campaign, supported by actress Lucy Watson and famous French restaurateur Alexis Gauthier who became official Ambassadors for the charity this year. Participation could be significantly larger According to Veganuary, several studies have suggested that the total participation in the challenge is significantly larger than the number of registered people through Veganuary’s website.  In a YouGov survey conducted this …


Veganuary TV Ad



Study Reveals Impact of Veganuary in UK and Netherlands

Marketing research firm Toluna surveyed consumers in the Netherlands and the UK on the impact of Veganuary on their diets in 2023. To find out just how much the trend has caught on, the Toluna Germany team conducted a survey of Veganuary participants in the UK and the Netherlands for the second year running. The results of the survey, which was conducted among consumers on 21 and 22 January, show that the consumption of vegan food continues to rise. Participation and overall impact In the 2022 Toluna Veganuary study, an increase in popularity was noted compared to 2021. However, this figure stagnated in 2023. In the UK, 54% of consumers said they were thinking about participating in the Veganuary – similar to the 55% who …


just eat's veganuary food offer

© Just Eat

Market & Trends

Just Eat Joins Veganuary, Reveals 12% of Spanish Consumers Participate in the Challenge

Just Eat, a food delivery platform operating in more than 20 countries, has joined Veganuary 2023 by adding a new section for veggie options to its app to promote and increase vegetable consumption during January. Spanish consumers practicing Veganuary Just Eat conducted a survey with IPSOS Digital to provide data on Spanish consumers’ attitudes toward following a plant-based diet, revealing that 12% of Spanish consumers were practicing Veganuary. The study also showed that 17% of Spanish consumers have already reduced their meat intake in their regular diet. Furthermore, according to the study, the main reasons for eating vegan or vegetarian food among the respondents were: taste (38%), health (36%), and sustainability (26%).  “This shows that the prejudice towards this type of food is decreasing and clearly reflects the global …


veganuary 2023

© Veganuary

Charity & Campaigns

Veganuary in Spain and LATAM: More Than 80 Promotions and Discounts Available

During the 2023 Veganuary campaign, more than 80 brands, restaurants and retailers from Spain, Mexico and South America are participating with discounts and a wide range of vegan offerings to motivate those who may be trying a vegan or plant-based lifestyle for the first time. In Spain: Subway, VeggiAnimals, Vegan Food Club and Revolu Green! are some of the brands with the biggest vegan offerings during January In Chile: NotCo, Jumbo, Papa Johns, Yoguen Fruz, Vilay and Vegusta, will be offering significant discounts In Mexico: Mr. Tofu will have discounts on its own brands as well as Daiya and Better Balance In Argentina: Hiper Changomas and Más Online Supermercado will offer more than 100 discounted products for Veganuary In Ecuador: Veggie Lover In Colombia: Cero …


prêt a manger's veganuary offerings

© Pret A Manger FB

Food Service

Even More Veganuary 2023 Offerings From Pret a Manger & The Real Greek

UK food service chains Pret a Manger and  The Real Greek are the latest to introduce new offerings as Veganuary experiences its biggest ever year in a decade. Pret A Manger  Freshly prepared food and organic coffee chain Pret A Manger (Pret) will introduce two new vegan sandwiches featuring Violife’s Smoky Cheddar Slices just in time for Veganuary. According to Violife, this marks the first time the food chain has launched Violife’s vegan cheeses in its menu options. The new vegan sandwiches will be available in Pret A Manger stores across the UK from 11th January 2023: Spicy No’duja Toasted Focaccia: Rosemary focaccia with mushroom No’duja, red pesto, red pepper, fresh basil leaves, and Violife’s vegan cheese. Plant Ploughman’s Baguette: Fresh baguette filled with Violife’s …


Toni Vernelli Veganuary

Toni Vernelli ©Veganuary


Veganuary: “Businesses That Do Not Embrace Plant-Based Products Are Simply Not Going to Survive”

Veganuary, as surely all of our readers will be aware, is already in full swing and promises to be far bigger and more impactful than ever before. As we reported just yesterday, one person is signing up every 2.4 seconds to take part in the vegan pledge, and, impressively, 9% of UK adults have tried the challenge at least once, which based on the current population, is estimated at approximately six million people. Not forgetting that in the US, Billie Eilish recently supported the campaign and asked her 107 million followers to sign up! It’s been two years since we last chatted with International Head of Communications and Marketing Toni Vernelli, so we had to grill this busy lady on what’s happening now and upcoming …


emirates' inflight vegan meals

© Emirates FB

Tourism & Travel

Emirates Records 154% Increase of Customers Ordering Inflight Vegan Meals

As reported by N Travel, Middle Eastern airline Emirates recorded a 154% increase of customers ordering inflight vegan meals, serving over 280,000 plant-based meals, including more than 195,000 vegan desserts in 2022.  Emirates has been offering vegan options for more than two decades in some of its routes to cater to passengers with diet preferences related to religious beliefs. However, the airline has been accommodating to requests and preferences for animal-free foods since plant-based dishes have been gaining popularity worldwide in the last few years. According to the carrier, a significant increase in requests for vegan meals on US, Australian, European, and UK routes has been recorded in the last decade, and currently, requests for vegan options are soaring on flights from Beirut, Cairo, and Taiwan. …



© OmniFoods/The Queen Inn

Food Service

OmniPork & OmniSeafood Expand to 500+ UK Restaurants for Veganuary

Hong Kong-based OmniFoods is expanding its award-winning plant-based OmniPork and OmniSeafood to over 500 restaurant outlets across the UK. In London, renowned Chinese restaurant Din Tai Fung is offering OmniCrab cakes as an appetiser, while street food specialist Sugoi Japan has launched Vegan Tonkotsu Ramen with OMNI Luncheon. Whitley-based fish and chip shop Fisherman’s Bay (one of the top 20 in the UK) now offers the OMNI Golden Fillet, while vegan diner OOWEE is serving the OMNI Ocean Burger in Bristol and Brighton. In Manchester, Hong Kong-style eatery 1998 Cafe has launched Braised Eggplant with OMNI Mince, while bakery A Little Sweet is offering the OMNI Luncheon Egg Crispy Burger. Welsh vegan pub and steakhouse The Queen Inn is featuring OmniSeafood in its brand new …


New Veganuary options

© Frankie & Benny's

Food Service

Frankie & Benny’s, Papa John’s, and Tortilla Launch New Veganuary Options

Three large food service chains — Frankie & Benny’s, Papa John’s, and Tortilla — have launched new Veganuary options in the UK. Frankie & Benny’s Italian-American chain Frankie & Benny’s is collaborating with plant-based brands Biff’s, THIS, and OGGS to launch a “Big Vegan Takeover” for Veganuary. Three new dishes have been introduced: Biff’s Parmigiana Hoagie — smashed jackfruit wings served in a garlic ciabatta and topped with Napoletana sauce, THIS™ Isn’t Bacon, vegan cheddar sauce, and basil leaves. The sandwich is served with skin-on fries. BBQ Spicy Banana Blossom Burger — a patty topped with vegan cheddar sauce and BBQ sauce. The burger also contains vegan mayo, lettuce, and red onion, and is served with skin-on fries. OGGS Vegan Carbonara — a creamy garlic …


Katsu Quorn nugget curry

© Wetherspoon

Food Service

Wetherspoon Launches Katsu Quorn Nugget Curry for Veganuary

UK pub chain Wetherspoon has launched a new plant-based menu item, Katsu Quorn Nugget Curry, for Veganuary. The Japanese-style curry contains vegan Quorn chicken nuggets in katsu curry sauce. It is topped with sliced chillis and coriander, and served on a bed of coconut flavoured rice. The menu option was previously trialled at a limited number of locations, but is now available nationwide. The curry adds to Wetherspoon’s extensive plant-based range, which also includes pizza, a Beyond Meat burger, five-bean chilli, an English breakfast, and more. The chain is promoting these options throughout its pubs this month in support of Veganuary. Vegan pub food While UK pub food is not traditionally vegan-friendly, things are changing. Last year, Welsh pub The Queen Inn made its entire …


squeaky bean's ready to cook tandoori chicken product

© Squeaky Bean

Retail & E-Commerce

UK: Latest Veganuary Offerings From Squeaky Bean, Urban Eat & Aldi

Squeaky Bean, Urban Eat & Aldi have added new Veganuary offerings, with vegan products ranging from alternative meats, vegetable sandwiches, and vegan cheese.   Squeaky Bean The 100% vegan deli slice specialist Squeaky Bean has announced two new meat alternatives for its heat & eat range — Seasoned Chicken Style Pieces and Tandoori Chicken Style Pieces — now available in Sainsbury’s stores nationwide. The brand says that both ready-to-cook vegan options are high-protein and delicious. Another recent Squeaky Bean addition is its chorizo-style sausage made from fava beans, which launched last month at Waitrose. “Sometimes we all need that satisfying feeling of cooking a meal, but it doesn’t mean you have to spend hours in the kitchen. Two new easy-to-use recipes have been created to ensure …


Asda new plant-based products

© Asda

Products & Launches

Asda to Launch Over 110 New Plant-Based Products in 2023

UK supermarket chain Asda is set to introduce a huge selection of new plant-based products this year, spread across two different ranges. The brand new OMV! range offers “decadent, tasty treats”, including meat alternatives such as Hot & Spicy No Chicken Burgers and No Pork Caramelised Red Onion Sausages. It will also include ready meals like plant-based macaroni cheese and the No Prawn Sandwich, along with sweet treats such as Choc Brownies and the Salted Fudge Chocolate Bar. 86 products for Veganuary Meanwhile, Asda’s nutritionally balanced Plant Based range will be expanded with new options including bacon-style rashers and a Chick*n Caesar Wrap. The latter features flame-grilled soy protein pieces, vegan Caesar-style mayonnaise, lettuce, tomato, gherkins, and vegan Italian-style hard cheese. 86 products will launch …


Queen Inn Redefine steak

© The Queen Inn

Food & Beverage

Welsh Pub Becomes “World’s First” Vegan Steakhouse

This time last year, The Queen Inn pub in South Wales took the chance of going fully vegan for Veganuary and the success was so incredible that the traditional family pub made the decision to become permanently vegan, much to the surprise of most of its regular clientele. To celebrate a phenomenally successful first year of being a 100% plant-based establishment, and to mark the pub’s second Veganuary; Ryan Edwards, who operates the pub with parents Jane and Gareth, came up with a groundbreaking concept which could very well be the first in the world. A Welsh world’s first? The theme for the month, and one which will continue in future depending on demand, is the World’s First Vegan Steakhouse. Since the Queen Inn was …


© Just Eat Takeaway


Mars, Just Eat, the MoD & the NHS On Why They Are Embracing the Veganuary Workplace Challenge

Veganuary reveals the latest in the currently 80+ strong list of organisations signing up for this year’s Veganuary Workplace Challenge. So far this year, we have reported on new vegan food service offerings from McDonald’s, Burger King, Heavenly Desserts, Hungry Horse pubs, Wagamama, Domino’s (in Germany and UK), and Sushi Daily; as well as new vegan NPDs from Heinz, Cauldron Foods and THIS. Additionally, further news came through today with new plant-based menu items at high street chains Starbucks and Greggs. Some of UK’s largest organisations sign up Veganuary today reports that Suffolk County Council; NHS Supply Chain: Food; the MoD; London North East Railway; Odeon Cinemas; Mars Food Europe; Just Eat Takeaway and Jude’s ice cream are also joining the 80+ organisations joining Veganuary’s …



© Gregg's

Food Service

Starbucks & Gregg’s Announce Extensive Plant-Based Ranges for Veganuary

Brits taking part in Veganuary can now enjoy a range of new plant-based menu items at high street chains Starbucks and Greggs. Starbucks is offering five new vegan-friendly options: Caramelised Macadamia Oat Latte, building on the success of the Honey Hazelnut Oat Latte launched last year. The coffee is made with Starbucks’ Signature Espresso Roast. Plant-Based Breakfast Wrap, featuring smoky beans, tofu scramble, Lincolnshire-style plant-based sausage coins, and spinach. The filling is wrapped in a soft tortilla. No’Beef and Red Onion Focaccia, consisting of rosemary focaccia filled with soy-based beef-style strips, pickled red onions, and vegan mayo sauce. Banana Caramel Muffin, a twist on Starbucks’ plant-based chocolate caramel muffin. Raspberry & Almond Mini Loaf, adding to the vegan toffee nut mini loaf already on the …