Veganuary Launches ‘Choose Chicken-Free Week’ in the US With Nationwide Initiatives
Veganuary, the non-profit initiative encouraging plant-based diets, is initiating its “Choose Chicken-Free Week” starting next Monday, accompanied by a range of discounts and special offerings from various brands and eateries across the United States. Following the successful introduction of over 2,000 new vegan products and dishes worldwide during Veganuary 2024, the organization aims to foster long-term dietary changes with the support of campaigns throughout the year. According to a survey conducted among Veganuary participants, 82% expressed intentions to either adopt a fully vegan lifestyle or substantially reduce animal product consumption post-January. Veganuary’s Choose Chicken-Free Week aims to demonstrate the accessibility of plant-based alternatives to chicken and eggs, addressing the mounting concerns regarding avian flu outbreaks and the sustainability of conventional poultry production. Coinciding with Respect …