Happy Cheeze products

© Happy Cheeze

Investments & Acquisitions

Veganz Acquires Brands & Production Site of Germany’s Happy Cheeze

Berlin-based vegan brand Veganz Group has acquired the brands and production site of another German company, Cuxhaven-based Happy Cheeze. Happy Cheeze is a premium plant-based cheese producer that sells its products under the brand name Dr. Mannah’s. The company ran into financial difficulties earlier this year due to the rising cost of energy and raw materials, along with reduced consumer spending power. Insolvency proceedings were opened at the end of August. The acquisition will allow Veganz to expand its plant-based cheese range with more products and distribution channels, along with increased production capacity. Happy Cheese produces 13 varieties of cashew-based cheese at its 1,000m2 production site; these include alternatives to parmesan, camembert, and spreadable cheeses. Dr. Mannah’s products are sold at international food retailers, organic …


Mililk Packaging shot

© Veganz

Milk- and Dairy Alternatives

“We Flatten Milk”: Veganz Commences Production of “Mililk” Printed Oat Milk Discs

Veganz has begun production of its new innovative printed plant-based milk Mililk at its new production site in Ludwigsfelde, Germany. In a 2D printing process, an oat milk alternative is first printed as a sheet in DIN A4 size. 10 of these DIN A4 sheets make 10 litres of oat milk, which can then be sent by post. With the fun tagline, “Flat, Tasty, Cheap. Veganz Mililk®: We flatten milk”, the publicly listed company says, “The delicious milk alternative avoids 90% packaging waste and gives you plenty of space in the warehouse. We simply flatten the milk by printing oats in sheet form on a 2D printer. You then rip off as much of the leaf as you need and toss it in the blender …


© Fraunhofer IME

Agriculture / Agribusiness

Veganz Secures Worldwide Licensing Rights for OrbiPlant® and OrbiLoop® Vertical Farming Platform Technology

Following the successful start of the research collaboration to develop protein-rich plants for production in the OrbiPlant® Vertical Farming System at Fraunhofer IME Aachen, Veganz Group AG has now secured licensing rights to the underlying vertical farming platform technology for growing food crops as an exclusive license. According to Veganz, the new technology will make it possible for the first time to grow staple foods in a regionally and economically viable way anywhere in the world and thus also in regions that have so far been dependent on expensive imports of staple foods due to their unfavorable climatic conditions. Furthermore, the vertical farming technology can be directly coupled with further processing industries, which enables a complete value creation from cultivation to the finished food. To …


Chocolate peanut bar by Veganz

© Veganz

Facts & Figures

Veganz Publishes Annual Report 2022

Veganz Group of Berlin, like most businesses, had to contend with the ongoing economic weakness in 2022: after the focus of food retailing and the discount sector in the first months of the year was on ensuring basic supplies for the population, the young core target group in particular (Generation Z and Millennials+) was most recently heavily impacted by price increases in view of their comparatively low income. Overall, this development made it more difficult to relist Veganz products and implement promotional measures, and led to a decline in sales for Veganz Group AG to EUR 23.6 million (previous year: EUR 30.4 million). In contrast, the number of points of sale (“POS”) as of December 31, 2022 increased to 28,217 (December 31, 2021: 25,199) – …


oat milk

@365mm/Stocksy - stock.adobe.com

Manufacturing & Technology

Veganz to Produce Environmentally Superior PRINTED Oat, Almond & Soy Milks

Berlin-based Veganz Group, which says it is the only multi-category provider of vegan food in Europe, announces it has secured a license from Vitiprints LLC for a unique new patented printing process for producing printed oat, almond, soy and other milk alternatives. Vitiprints LLC of the USA has created a new printable delivery system that transforms 3-D products into a dissolvable print medium. Veganz will utilise this high-speed printing technology to produce a line of both market-ready and patent-protected alt milk and related products. Healthier, environmentally superior alt milk Through the patented process, unique printed sheets, discs or pads are “easily and quickly transformed into fresh, high-quality, and healthy milk alternatives”. Veganz printed milk alternative sheets or discs can be mixed with a standard blender …


Veganz plant-based product boxes

© Veganz

Retail & E-Commerce

Veganz Launches D2C Store to Offer Plant-Based Product Boxes

Berlin-based food brand Veganz has launched a D2C online store, which will allow consumers to directly order the company’s plant-based product boxes. The boxes contain a range of Veganz products, such as Soy Medallions, Sandwich Spread, Seitan Powder, and Thnfsh (vegan tuna). Innovative new products such as vegan honey and scrambled eggs are also included. When buying the boxes, consumers will save money compared to purchasing each product individually, which Veganz says is important due to the current cost of living crisis. To mark the launch of the store, the brand will offer an advent calendar and a specially designed recipe box for a limited time only. IPO Last year, Veganz announced its IPO on the Frankfurt Stock Exchange, intending to use the proceeds to …


veganz cookies and milk

© Veganz

Food Service

Veganz and Valora Collaborate to Bring Plant-Based Snacks to German Petrol Stations

Multi-category plant-based brand Veganz has announced a partnership with “foodvenience” provider Valora to launch vegan snacks at German petrol stations and kiosks. Valora operates 1,438 points of sale in Germany, including k kiosk, cigo, U-Store, ServiceStore DB, and Press & Books stores. A range of Veganz’ most popular products — such as Choc Bar Coconut, Sandwich Biscuits Original, and Fruity Peaches — are now available at 300 of these stores and will be rolling out at more points of sale later on. Additionally, Valora has 400 points of sale in Switzerland, and two Veganz products — Fizzy Cola and Sour Sticks — have now launched at some of these locations. Veganz expansion While Veganz started out in Germany, it has successfully expanded to several more …


Veganz Aufschnitt

©Veganz GmbH

Company News

Veganz and epap Join Forces For Digitized Receipts Offering Shopper Insights

Veganz and epap have joined forces to jointly develop market research offering valuable shopper insights for the further development of its vegan product portfolio via digitized receipts.  Berlin-based Veganz is known for its variety of vegan products ranging from snacks to meat, fish and cheese alternatives. The company has decided to focus on tailoring its developments to customer needs, and as such is cooperating with Hanover-based startup epap, which uses the app of the same name to enable receipts to be received and digitized without paper. With receipts from over 90,000 shops in the app, epap creates an attractive basis for innovative shopper research in line with the corporate philosophy “Ask your Customer”.  “We are very pleased to have a strong partner like Veganz at …


chocbar-caramel-peanut Veganz

© Veganz

Sweets & Snacks

Veganz Launches Climate Friendly Organic Choc Bar Peanut Caramel

Veganz, based in Berlin, announces new product launch vegan Choc Bar Peanut Caramel, saying it has “successfully managed the technical challenge of creating creamy caramel without the need for butter”. Veganz was founded as the first vegan supermarket chain in Europe and now produces a wide range of own-brand products encompassing biscuits and snacks, cheese alternatives, plant-based fish and seafood, vegan meat and sausages, and ready meals. In October of last year, the company announced its plans to go public, and in January of this year Veganz signed an exclusive agreement with global food service provider Aramark. Throughout 2021 the company launched into Greek supermarket chain AB (Alfa-Beta) and rolled out its popular frozen pizzas into Woolworths Australia and Drakes Australia, having already become established …


Veganz Meat plant-based alternative range

© Veganz

Food Service

Aramark and Veganz Sign Partnership of Exclusive Cooperation

Veganz will supply plant-based range for Aramark’s global food service footprint Aramark, the global food service provider, has penned a new exclusive deal with plant-based producer Veganz. Continuing its commitment to vegan and climate-friendly food, Aramark will work with Berlin-based Veganz to increase plant-based eating in the sports and events sector, as well as company catering.  The deal will see traditional dishes transformed into vegan delicacies, as Aramark – whose annual revenue was over $16 billion pre-pandemic – pursues a sustainability strategy and growth of its vegan portfolio. German plant-based producer Veganz will add its growing plant-based range, as well as experience in the field, as part of the exclusive cooperation. Aramark’s continued plant-forward initiative has considerably increased the level of healthy and climate-friendly foods …


Veganz Drakes

© Veganz

Products & Launches

Australia: Veganz Brings Sustainable Plant-Based Pizza to Drakes Supermarkets in Queensland

Following on from its successful expansion into Australia, Veganz has launched its premium plant-based pizzas into Drakes Supermarkets. Drakes becomes the first supermarket chain in Queensland to offer the frozen pizzas from Veganz, as the German brand continues to grow and lead the frozen plant-based pizza sector. “We have had a lot of requests for vegan and plant-based products in the last 2 years” – Drakes Berlin-based Veganz launched into New South Wales, Victoria, and South Australia in March this year via Woolworths supermarkets, and the new Drakes deal now ensures its presence in over 60 Queensland outlets. The vegan full-range supplier has also successfully expanded into the UK and Greek markets. Featuring the popular Eaternity label, Veganz is aiming to set a new industry …


pizza-verdura Veganz

© Veganz Group AG

Food & Beverage

Veganz Launches its Vegan Pizza Into Woolworths Australia

Full-range vegan food retailer Veganz is expanding to Australia, where Veganz Pizza Verdura has been available for the first time in 180 Woolworths stores since the beginning of March. The German plant-based environmentalists have already established themselves as the most popular vegan frozen pizzas in Germany, Austria and Switzerland and are now set to conquer the Australian market.


Participants' response to cultivated meat © Veganz

Studies & Numbers

Soon Less than 42% of Europeans Will Consume Meat & Dairy

Veganz released its  European Food Report for World Vegan Day yesterday, with more than 2,600 participants from all over Europe. Of the 69.1% of the omnivores, 27.2% can already imagine that in future they will turn to veggie alternatives, meaning that omnivorous lifestyles will be followed by less than 42% of Europeans.