ClientPrivate ingredient company, based in Europe with a global reach. Driven by innovation and a commitment to sustainability, this company is on a track for expansion in 2025. ChallengeAn ingredient provider had launched an innovative solution specifically designed for the plant-based industry. However, they faced difficulties in spreading the word about their innovation and attracting companies interested in sampling and incorporating it into their formulations. SolutionThe company approached us to explain their target audience. Since a significant portion of our readership consists of food manufacturers, there was a strong overlap with their target audience. We explored potential collaboration opportunities and developed a one-month campaign. This campaign included a mix of sponsored posts, newsletter banners, website banners, LinkedIn promotions, and visibility in our monthly Ingredient Special …
ClientA private ingredient company with global presence, employing over 4,000 people. Sales revenue exceeds 4 billion euros. ChallengeThis global organization regularly participates in the industry’s main international trade show. However, this year they planned to showcase their plant-based innovations and aimed to attract high-quality leads to visit their stand and taste the company’s new vegan innovations. SolutionThe company shared details about the products they would feature during their tasting session at the event and emphasized that converting leads into sales relied heavily on prospects trying the products. As they put it, “trying it is adopting it”, so their goal was to get as many visitors as possible to their stand for a tasting.We designed a campaign to promote their presence at the trade show, featuring …
Swantje Tomalak has officially joined the vegconomist team, bringing with her extensive experience from the global plant-based business sector. Well-known among industry professionals, she is a familiar face to many in the field. With over 14 years of experience in project and event management across Europe, Swantje is taking on the role of Senior Manager Partnerships & Media Solutions. Fluent in English, French, and German, she has a proven track record in managing complex projects, building strong client relationships, and implementing impactful strategies. Her passion for sustainability and innovative concepts has been a driving force throughout her career – from organizing eco-conscious events such as VeggieWorld France to coordinating collaborations within the vegan business community, including V-Label and the Association Végétarienne de France. In her …
vegconomist announces key changes to its management structure. Florian Schmitt and Uta Mosecker are stepping down from the management team, marking a new chapter for the company. Vera Oswald joins as Co-Director and will lead the company alongside Peter Link, driving the publication’s vision and growth. Uta Mosecker will remain with the company, continuing to oversee finances as Head of Accounting, ensuring continuity in financial management. Vera Oswald Joins Peter Link as Co-Director vegconomist was founded in 2018 to fill a gap in media offerings. Since then, the vegconomist team has developed the platform into an indispensable resource for professionals and decision-makers in areas such as plant-based food ingredients, the food industry, retail, foodservice, marketing, and novel foods. Peter Link, Co-Founder of vegconomist, has over …
Dear Readers, As another year draws to a close, it is challenging to encapsulate the past months in just a few words. 2024 has undoubtedly been a year filled with challenges. The economic climate—marked by uncertainties, rising costs, and global upheavals—has impacted us as a small business, presenting us with tough tasks and decisions. Among them was the need to implement temporary but significant adjustments to align our operations with available financial resources. However, it is precisely during such times that the importance of solidarity, pragmatism, and optimism becomes evident. Despite the adversities, we remain confident about the future. There are countless examples of resilience and innovation—businesses that have ventured down new paths, proving that even tough times can hold opportunities. As the year comes …
The new international business webtalk series ‘update’ discusses the most pressing issues of the ongoing protein transition. Based on the latest news, data, and facts, the future of the industry will be put forward and discussed with key market players in this series of talks. Session 3: Cheeese!? Dairy Alternatives – The Intersection of Success and Sorrow August 22nd, 10:30 AM CT (CHICAGO) | 5:30 PM CEST (BERLIN) | 4:30 PM BST (LONDON) >> Register now! Join us for an insightful webtalk exploring the successes and setbacks of dairy alternatives. As oat, almond and soy milk have established themselves as distinct categories, producers remain inventive in establishing new plant-based dairy products on the market. Concentrates, powders, 2D printed plant milks and precision fermented dairy products are examples. We …
Explore our latest Business Webtalk, the second in the ‘update’ series, called “Inside Products – Recipe for a New Conversation About Ingredients.” Listen in as top experts chat about the latest trends, opportunities, and challenges in these exciting markets. Participants Ian Bothello, Business Developer at Protein Distillery Christine Gould, Founder of Thought For Food Gunnar Brune, Business Strategy Consultant and Founder of Tricolore Marketing Nadine Filko, Moderation Roadmap to a Differentiated Discourse The experts discussed questions relating to ingredients, additives and technical aid materials. What are the technologies of the future, and why do additives often have such negative connotations in the food industry and among consumers? Why are natural and organic products seen as the opposite of food innovations? What will the ingredients of the next …
The new international business webtalk series ‘update’ discusses the most pressing issues of the ongoing protein transition. Based on the latest news, data, and facts, the future of the industry will be put forward and discussed with key market players in this series of talks. Join a conversation with diverse experts in the field and find out why and how talking “inside products” counts in many ways for a new industry. Session 2: Inside Products. Recipe for a New Conversation About Ingredients July 11th, 10:30 AM CT (CHICAGO) | 5:30 PM CEST (BERLIN) | 4:30 PM BST (LONDON) After kicking off successfully, the next episode of vegconomist’s new ‘update’ series is taking place on July 11th. This time with a focus on taste and texture …
Dive into the latest industry insights with our recorded Business Webtalk, the first in our new “update” series, called Navigating the Plant-Based Markets in Germany and France – Expert Insights and Industry Trends. In this discussion, you can hear from top experts as they discuss emerging trends, opportunities, and challenges in these dynamic markets. Participants Swantje TOMALAK, French-German vegan industry expert Jean-Gabriel MOLLARD, Global Marketing and Communication Director at SIAL NETWORK Fabian FUCHS, Manager Retail Sales DACH at Beyond Meat Marta Aleksandra KUSNIERZ, Innovation Marketing Manager Europe at Givaudan Nadine FILKO, Moderator Watch Now Delve into the topics by watching the full session below. Display “Navigating the Plant-Based Markets in Germany and France – Expert Insights and Industry Trends” from YouTube Click here to display …
An upcoming international business webtalk by vegconomist called ‘update’ will take place to discuss the most pressing issues of the protein transition. Based on the latest news, data and facts, the future of the industry will be put forward and discussed with key market players. Session 1: “Navigating the Plant-Based Markets in Germany and France – Expert Insights and Industry Trends” June 25th, 09:30 AM CT (CHICAGO) | 4:30 PM CEST (BERLIN) | 3:30 PM BST (LONDON) Comparing consumer behaviour and preferences for plant-based products in both countries Introducing plant-based highlights and innovations at SIAL Paris Highlighting key innovations, and major players driving the plant-based sector in each country Discussing the unique challenges and opportunities faced by plant-based businesses in these markets, including supply chain …
vegconom GmbH – publisher of leading business magazine for the plant-based market, vegconomist – announces its latest online publication with the launch of new B2B news platform, Cultivated X. Cultivated X is a new B2B magazine focused on cellular agriculture, covering global news and developments in the cell-cultured space, encompassing foods and beverages; materials; policies, laws and regulations; technologies; companies, startups and people; and more. The target readership of the English-language trade magazine will be decision-makers with a vested interest in being informed, quickly and comprehensively, about the background and progress of the rapidly developing market for the cellular production of ingredients and products traditionally produced with the use of animals. According to leading experts, these emerging production methods will disrupt factory farming within the …
Elena Barón from France is the third specialist to join the vegconomist Partnerships and Media Solutions team, from February 1, 2024. She has worked for several years in sales in the international plant-based market and has many international contacts in the industry. She has a trilingual master’s degree in international trade and marketing. In addition to being a native French and Spanish speaker, she is fluent in English and Portuguese and has a basic knowledge of German. Focus on Diverse International Markets The focus of Elena’s role will be on international customers in Europe, Asia, Australia, and South America, and to support and drive forward vegconomist’s future vertical media offerings. In addition to companies from the plant-based sector, she will also increasingly focus on the …
As we close the chapter on 2023, all of us at vegconomist want to express our gratitude to our dedicated readers, invaluable partners, and every stakeholder who has journeyed with us. This year was particularly special as we celebrated five years of vegconomist. Each milestone reached and story shared has been a testament to the vibrant, ever-evolving world of vegan economics. Reflecting on the year, we’ve witnessed groundbreaking developments in food, biotech, investments, and beyond – all through the lens of plant-based and cell-cultured innovation. Your engagement and insights have been pivotal in shaping our content, making vegconomist a hub for professionals and decision-makers. There’s a lot to be excited about on the road to 2024. Innovations are on the horizon, and the industry’s landscape …
From October 15th, 2023, Gayle Massey is on board as Head of Partnerships and Media Solutions North America at vegconomist, specializing in campaigns in North America (approx. 40,000 unique business visitors per month). Gayle Massey is an advertising veteran bringing over 25 years of business development and sales experience to this position. She continues to use her advertising skills to best showcase her clients’ products and services. Foodservice is the foundation of Gayle’s career with a deep background in selling in the B2B restaurant space. And with the task of introducing two food tech startups to the industry, both back-of-the-house ordering solutions, that knowledge adds to her diverse background in understanding all facets of the food industry. Gayle brings an entrepreneurial spirit, passion for the …
Vera Oswald will join vegconomist as Head of Customer Relations from Jan 1st, with a focus on increasing the global awareness of vegconomist in the industry, trade, investors and organisations. In addition, she will continue to drive the company’s development. With Vera, vegconomist gains a proven expert in the new food business with more than eight years of experience in this young industry. Vera Oswald has been managing projects and communications in the vegan sector for years. As Head of Communication at VeggieWorld, she was responsible for press, media partnerships, supporting programme and marketing campaigns for VeggieWorld events in Germany and Europe. Before that, she managed projects at the nutrition organisation ProVeg in the areas of corporate outreach, climate protection and event cooperation.
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Meet vegconomist at Plant Based World Expo in New YorkWe are pleased to announce that vegconomist will be attending the Plant Based World Expo, which takes place on September 8 & 9th in New York. It is North America’s only professional 100% plant-based focused event. If you are interested in reaching up to 220,000 monthly business visitors via vegconomist (retailers, ingredient suppliers, food companies, food service companies, and even machine manufacturers with vegan food processing competence), feel free to contact Nadja in order to book an appointment and discuss your opportunities: [email protected] +4930549090505 We are happy to receive your press releases in connection with the Plant Based World Expo.
vegconomist launched in July 2018 as the first vegan and global business magazine. After nearly four years, you can find over 6,000 articles on vegan and cell-based business. Around 40 – 50 new articles are added each week. To make it even easier for you to find exactly the content and articles you are looking for, we have spent the last few weeks working on new categories. You can now find them on the website in the menu at the very top (desktop) or mobile, at the top right behind the icon with the three horizontal lines. We welcome constructive feedback via this form. Duration of the survey: less than two minutes
After four days of intensive discussions and presentations of new products, ISM 2022, including the projection of the last day of the fair, ended last week with around 15,000 trade visitors from 96 countries. Our editorial team was also out and about at the popular confectionery fair and was consistently positively surprised by the high number of vegan product exhibitors who presented their latest sweet innovations.
Day 2 at Anuga: This year, in addition to the numerous exhibitors of vegan products, the trade fair also holds a comprehensive supporting program for the alternative protein industry. A highlight of the show on the second day was the launch of the New Food Conference organized by ProVeg, which this year focuses on cellular agriculture.
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All vegconomist Articles Now Available as Audio PodcastsSince a few weeks ago, you can now listen to all new articles either directly on the website or as an audio podcast in Spotify and all podcast players. Again, as is so often the case, accessibility helps everyone. Most of the articles have a duration of about two to four minutes and are therefore ideal as short news chunks throughout the day. Whether you’re on your way to work in the car, on the train or on your bike, or out for a walk alone or with your dog. With Spotify or any podcast app of your choice, even offline and therefore available everywhere. Below are a few podcast app recommendations: iOS Overcast (free) Apple Podcast (free) Android Podcast Addict (free) Player FM (free) …
