veg dog plant based dog food star dog named tamie

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Pet Food

V-Label Awards Winner VEGDOG Secures €3.5M for European Market Expansion 

VEGDOG, which says it is the first pet food manufacturer specialising in 100% plant-based and gluten-free complete dog food, has secured €3.5 million in a Series A round led by Green Generation Fund. Following the investment, the company will focus on developing new products, expanding into German and European markets, optimizing previous sales channels, and hiring more staff. Ideal Partners Since its foundation in 2016, the German plant-based dog food startup has created a diverse product range, including snacks, wet food, complete dry food, and dietary supplements. Last year, VEGDOG reported €2.4 million in sales and the company reports it expects its 2022 turnover to surpass €4 million. The startup Family Office (former team of Vießmann and WattX), another Family Office from Munich, and previous …

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Pet Food

VEDGOG Enjoys Success in Germany With Potato & Fava Bean Protein FARMER’S CRUNCH

Katjesgreenfood-backed vegan pet food manufacturer VEGDOG reports strong demand for its limited-edition FARMER’S CRUNCH dry food, created with potato and fava bean proteins, as German consumers begin to shift in the animal nutrition debate in light of new data. The dry food FARMER’S CRUNCH began as a limited-edition product, but quickly evolved into a customer favourite, according to VEGDOG. In response to the high demand, the company has now decided to add the dry food permanently to its range, saying that “it was sold out in no time at all. That’s why VEGDOG listened to the customers’ wish for more and added FARMER’S CRUNCH to its range. “The potato is particularly noteworthy. What most people don’t know is that the potato, which is by far …

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VEGDOG

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Interviews

VEGDOG: “Our Goal is to Continue to Focus on Innovation and Lead the European Vegan Dog Food Market”

Germany’s VEGDOG is the first pet food manufacturer to specialise in 100% plant-based and gluten-free complete dog food. The idea behind the brand comes from company founder Tessa Zaune-Figlar and is based on a personal experience as a dog owner. After a one-year development phase, VEGDOG celebrated its market launch in 2016 and presented the brand’s first innovative wet food products. VEGDOG was established in 2016, what is the idea for VEGDOG’s foundation as a 100% plant-based complete dog food? Tessa Zaune-Figlar, founder and CEO: My Shephard-mix Nelson suffered from a severe food allergy, therefore, our veterinarian suggested cutting all animal components from his diet. Nelson, on a vegan diet? Honestly, I was sceptical at first, but to help Nelson, I was willing to try …

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