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Studies & Numbers

Danish Report Outlines Six Ways to Boost Sales of Organic Plant-Based Foods

A report by Dansk Vegetarisk Forening (the Vegetarian Society of Denmark) and Fonden for Okologisk Landbrug (The Foundation for Organic Agriculture) has analysed the potential of organic plant-based foods to be sold in grocery stores and food service outlets. The report is based on the results of a four-month field study which included interviewing key stakeholders, observations in supermarkets, and participating in relevant events. Based on the research, the report’s authors have compiled several recommendations targeted at different levels of the supply chain. There are six key takeaways: Taste — External and impartial taste assessors should be used to ensure plant-based foods taste as good as possible, along with a diverse panel of taste judges such as consumers, chefs, and colleagues from other departments. Buyers …


Secretary-General of the Vegetarian Society of Denmark, Rune-Christoffer

Secretary-General of the Vegetarian Society of Denmark, Rune-Christoffer, image supplied


Vegetarian Society of Denmark: “We Believe That Every Plant-Based Meal Makes a Difference”

The Vegetarian Society of Denmark, or Dansk Vegetarisk Forening (DVF) is an association, originally founded by Danish doctors in 1896, that works to help businesses on their plant-based journey, offering advice on NPDs, product labelling, and even operating an incubator program for startups in the space. Secretary-General of the Vegetarian Society of Denmark, Rune-Christoffer, took the time to tell us more about the organization and its important work in Denmark which includes its greenwashing lawsuit against Danish Crown against the company’s “climate-controlled pigs”.  Please tell us about the Vegetarian Society of Denmark and what the organization stands for Our vision is a more sustainable, ethical,, and healthy world, that is better for animals, people, and planet. Our mission is to inform and inspire people, particularly …