Veggie Grill

Next Level Burger

© Next Level Burger
Investments & Acquisitions

Next Level Burger Leads Veggie Grill Out of Financial Distress With Company Acquisition

Plant-based burger chain Next Level Burger (NLB) has announced the acquisition of vegan fast-casual chain Veggie Grill from VegInvest. The agreement comes as a rescue mission for Veggie Grill, which faced financial distress in the wake of various operational decisions, including the closure of several establishments, ultimately pushing it to the brink of bankruptcy in the previous year. At its peak, Veggie Grill operated 35 locations across the United States, but by September 2023, the number had dwindled to 17, with the brand attributing the setback to a substantial decline in lunch trade during the pandemic. Following the acquisition, VegInvest has transitioned into a mission-aligned shareholder and partner within NLB’s framework. With Veggie Grill now under its umbrella, NLB now boasts an extensive network of …

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Veggie Grill and OmniFoods

© Veggie Grill
Food Service

Veggie Grill Relaunches Mexican Baja Fish Menu with OmniFoods Golden Fillet

Vegan fast-casual chain Veggie Grill announces partnership with OmniFoods, relaunching its Baja Fish menu items with OMNI Golden Fillet, replacing the Gardein Fish Filet.  The announcement follows the restaurant chain’s other recent, notable menu additions over the last few months, including steak fajita quesadillas with Beyond Steak and poached egg avocado toast with Yo Egg’s plant-based runny egg. Veggie Grill will feature the OMNI Golden Fillet in three authentic Mexican dishes: Crispy Baja Fish Tacos, Crispy Baja Fish Bowl, and Crispy Baja Fish Burrito. These menu items will be topped with a jalapeno slaw, cilantro, and pico de gallo.  The new offerings will be available at all of the chain’s 17 locations across California, Oregon, Washington, and Massachusetts. This marks OmniFood’s first restaurant partnership in …

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© Veggie Grill
Food Service

Veggie Grill Welcomes Beyond Steak to Its 100% Plant-Based Menu

US fast-casual chain Veggie Grill furthers its partnership with Beyond Meat (Nasdaq: BYND) by introducing an expanded range of Beyond Steak options.  Veggie Grill opened the doors of its flagship location in Irvine, California, in 2006, and by 2020, it expanded to 36 locations across the US. While the chain has scaled back to just 17 locations across California, Oregon, Washington, and Massachusetts, it’s focusing on innovating its menu with fresh items such as those featuring Beyond Steak.  Innovating the menu All Veggie Grill locations will now serve Romaine Caesar Salad with Beyond Steak, Steak Fajita Quesadilla, and Sonoran Bowl with Beyond Steak. Beyond Steak can also be added to other select Veggie Grill menu items, including the Caesar Salad Wrap. Veggie Grill has received …

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Vegan burger with sunny side up egg at Veggie Grill

© Yo Egg
Fast Food

Yo Egg Partners with Veggie Grill for US National Launch of Plant-Based “Runny Eggs”

Israeli startup Yo Egg announces its award-winning plant-based whole eggs are launching at all Veggie Grill locations across the US, marking the company’s first nationwide launch.  Available for a limited time, Yo Egg’s innovative runny eggs will be featured in three exclusive items at Veggie Grill:  The Yo Poached Egg Avocado Toast, Huevos Rancheros Bowl with Yo Sunny-Side-Up Egg, and the Yo Egg Kimchi Burger. Descriptions include: Yo Poached Egg Avocado Toast – A vegan spin on trendy avocado toast with toasted sourdough, sliced avocado, chopped tomatoes and a Yo Egg poached egg encrusted in everything bagel seasoning. Huevos Rancheros Bowl with Yo Sunny-Side-Up Egg – A blend of brown rice, ranchero beans, fried corn tortillas, vegan pepper jack cheese, Yo Egg’s sunny-side-up egg, salsa …

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Veggie Grill Bacon Cup

©Veggie Grill
Gastronomy & Food Service

Hooray Foods’ Crispy Vegan Bacon Now Served at All Veggie Grill Locations

Alt-bacon brand Hooray Foods announces its innovative plant-based bacon is now available at Veggie Grill – the world’s leading fast-casual vegan restaurant chain. The bacon can now be ordered at all of Veggie Grill’s 35 US locations. Veggie Grill is featuring the crispy bacon – made from rice flour, pea starch and coconut oil – in a signature vegan BLT Avocado Croissant, with romaine lettuce, sliced tomatoes, Dijonnaise, and mashed avocado on a croissant roll. The bacon is also available as an add-on to a variety of other menu items, such as salads, sandwiches, and sides. “It’s a huge win for us to be able to bring Hooray bacon to a family of restaurants that share our commitment to offering delicious and sustainable plant-based options,” …

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Burger Boxes

© Veggie Grill
Gastronomy & Food Service

Veggie Grill Opening 35th Location and First Multi-Concept Restaurant in NYC

Leading fast-casual chain Veggie Grill announces it will open its 35th restaurant in New York’s Midtown Manhattan neighborhood on Wednesday, Dec. 14th. Located at 1004 Second Ave., the new location will offer all four concepts in Veggie Grill’s family of brands under one roof for the first time, including Más Veggies Vegan Taqueria, healthy Vegan Bowls For All and its specialty burger concept, Stand-Up Burgers.  Created to empower plant-based eating across the world, Veggie Grill’s menu will offer a wide variety of fan favorites including: BLT Avocado Croissant – Crispy bacon, romaine lettuce, sliced tomatoes, Dijonnaise, and mashed avocado on a croissant roll. Korean Kimchi Beef Bowl – Sesame-marinated bulgogi beef served over Kimchi, brown rice, marinated power greens, roasted butternut squash, avocado, pickled cucumber …

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HARVEST-BOWL-Vegan Bowls For All

© Veggie Grill
Delivery Services

Veggie Grill Launches ‘Vegan Bowls For All’ Delivery Concept at 29 Locations

Health-forward chain Veggie Grill today announces the launch of a delivery service called Vegan Bowls For All which will operate from 29 Veggie Grill locations in California, Massachusetts, New York, Oregon, and Washington. Veggie Grill has partnered with all of the most popular delivery platforms for the new concept, such as Doordash, Postmates, Uber Eats, and Grubhub, to deliver lunch and dinner seven days a week in each area. The fully vegan service debuts with six customizable whole food plant-based bowls, with a wide choice of vegan toppings. Options include: the Cali-Grains Bowl, Korean Kimchi Bowl, Chickpea Curry Bowl, Thai Coconut Curry Bowl, Harvest Bowl and Ranchero Bowl. Salad options are also available for delivery to include the Classic Romaine Caesar, Power Greens Caesar, Catalina …

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veggie grill and sodexo logos

© Veggie Grill & Sodexo
Society

Veggie Grill and Sodexo Partner to Grow Presence on US College Campuses

Veggie Grill,the leading plant-based restaurant group in the United States, announces its partnership with Sodexo Inc., a global provider of food and facilities management. As consumers, specifically college students, continue to seek more veggie-centric food. Sodexo will offer Veggie Grill’s plant-based menu at university campuses to meet this demand.

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JUST burrito at Veggie Grill

© Veggie Grill
Startups, Accelerators & Incubators

Vegan Scrambled Eggs by JUST at Veggie Grill

Egg alternatives are becoming more and more popular. A recent report by “Future Market Insights” predicted annual growth of 5.8 percent for the market for egg replacement products. The American start-up “JUST Foods” has now launched a new vegan alternative to scrambled eggs. The plant-based egg is soon to be available nationwide, and is currently being offered by the restaurant chain “Veggie Grill”, amongst others.

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