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Products & Launches

Mark Cuban-Backed Wild Earth Launches World’s First High-Protein, Meat-Free Dog Food

Wild Earth Inc, a startup using biotech to reinvent the pet food industry, has officially launched the industry’s first line of high-protein, meat-free dog food at this year’s SuperZoo Conference, the largest pet industry event in North America, taking place in Las Vegas.  Wild Earth says it is looking to change the conversation around sustainable and healthy dog food by utilising fungi-based proteins.