German supermarket Lidl has announced plans to label all its plant-based alternative products under its own Vemondo brand. The Vemondo products are now also climate-neutral, with Lidl offsetting the CO2 emissions of the products both during production and transport.
Lidl’s Own-Brand Vegan Range Vemondo Wins PETA Vegan Food Award
Update Jan 2024: Following the company’s recognition as Best Vegan Private Label at the PETA Vegan Food Awards in 2022, Vemondo’s Helado Vegano Sabor Cheese-Cake was named one of the world’s ten best vegan ice creams by abillion. International V-Label Awards took place later in the year with the Vemondo range winning the Special Consumers’ Award, and in 2023, the company also took home a V-Label Award for marketing and branding. In a significant move to promote the adoption of meat alternatives, Lidl Germany dropped the price for Vemondo products in October 2023 by 20%, achieving price parity with their animal-based counterparts. Lidl Germany representatives spoke to the decision at the ProVeg International New Food Hub the following month, stating, “We have taken steps to …