Two brown cows/ cattle

© Mosa Meat

Studies & Numbers

24% of Brits Willing to Cut Down on Dairy Due to Poor Treatment of Cows

Research by animal rights charity Viva! has found that most Brits are unaware of the treatment of cows in the dairy industry, with many saying they will cut down after learning the truth. 30% of respondents were unaware that around 1 in 5 dairy cows are kept indoors all year round, with no option to go outside. 69% said they opposed the practice, while 56% thought it should be banned and 49% said they would not buy dairy produced in this way. Just 41% of participants were aware that cows must give birth to produce milk, with only 27% knowing that calves are removed from their mothers shortly after being born. Once they had heard the facts, 24% were prepared to cut down on their …

more

Bookmark
ClosePlease loginn
Piglet TV ad Viva! crowdfunding

©Viva!

Marketing & Media

Vegan Charity Viva! Launches Crowdfunding to Spread TV Message to 16M Viewers

Vegan charity Viva! has launched a crowdfunding campaign to broadcast its first vegan ad on UK television. Funds raised by the campaign will be used to show the impactful advert on Channel 4 and its associated networks in February 2022.  “Most people in the UK despise cruelty to animals, yet simply don’t make the connection between animal cruelty and what is on their plate”     Viva!’s TV message encourages the public to make the connection between animals they love and the animals they eat, with viewers invited to consider the morality of eating said animals. A raise of £40,000 through Crowdfunding, match-funded from a generous donor, in addition to a further grant from Channel 4 will enable the TV advert to reach a potential 16 …

more

Bookmark
ClosePlease loginn
Kangaroo Viva!

Image: Ed Shephard courtesy of Viva!

Fashion, Design & Beauty

2 Million Kangaroos Are Slaughtered Every Year for Football Boots

A short film created by Hollywood producer Gavin Palone and director Derek Ambrosi, exposes the yearly massacre of two million kangaroos for football boots. The film comes as two US congressmen introduce a new kangaroo protection bill, the Kangaroo Protection Act, to ban the sale of kangaroo body parts in the US. If passed, the Kangaroo Protection Act will make it illegal to exploit kangaroos in the USA. “Nike officials are not pulling the trigger, but they might as well be,” says Wayne Pacelle, President of the Center for a Humane Economy. “Using spotlights and night-vision rifle scopes, hired guns kill entire kangaroo families in the dead of night so they can sell the skins to the world’s best-known athletic shoe company.” Display content from …

more

Bookmark
ClosePlease loginn

©Waitrose

Agriculture / Agribusiness

Waitrose Trials App That “Assesses Emotional Wellbeing” of Farmed Animals

UK supermarket Waitrose has revealed what it calls a “pioneering”mobile app which it claims will “assess and begin to understand the emotional wellbeing” of animals that are bred and slaughtered to create products made of their flesh. Vegan charity Viva! says in response that “they seem to be missing a fundamental principle of animal sentience.”

more

Bookmark
ClosePlease loginn

© motortion - stock.adobe.com

Health

Expert Response: Vegans 43% More Likely to Break Bones?

A new study from the EPIC-Oxford team suggests that vegans and vegetarians have a higher risk of bone fracture with sensational headlines declaring: “Vegans 43% more likely to suffer bone fractures, study suggests”. BUT the study authors  themselves say more research is needed. Viva! here discusses the reality of the situation.

more

Bookmark
ClosePlease loginn
Victoria Park Food Bank

Image courtesy of Million Dollar Vegan

Society

Million Dollar Vegan & Viva! Provide 2,000 Meatfree Meals With Support of MPs and Massive Attack

A new project coordinated by international NGO Million Dollar Vegan and vegan charity Viva! is supported by prominent figures including vegan Labour MP Kerry McCarthy and Robert del Naja (known as 3D) of Massive Attack, to provide meals for 2,000 people in need and bring attention to the risks associated with animal products.

more

Bookmark
ClosePlease loginn

Viva!

Fairs & Events

Viva! Announces Exclusive Premiere of ‘End Factory Farming’ This Sunday, World Vegan Day

Trailblazing UK charity Viva! is offering the opportunity to join an EXCLUSIVE premiere of its short film  ‘End Factory Farming, Before it Ends Us’ – which will take place this Sunday, World Vegan Day, and will  include an introduction and Q&A with Viva!’s founder and director, Juliet Gellatley.

more

Nathalie Crouch Photography

Fashion, Design & Beauty

Brighton Vegan Shoe Shop Wins Awards From UK’s leading Vegan Charity Viva!

Vegetarian shoes / Viva
Nathalie Crouch Photography

At vegan charity Viva!’s birthday fundraising dinner last month, Brighton-based Vegetarian Shoes founder Robin Webb was presented with two awards by Viva! Patrons Peter Egan and Jerome Flynn. Webb received the prestigious ‘Award for Outstanding Loyalty & Commitment as a Business Partner’ and the ‘Award for Excellence and Innovation: Best Vegan Footwear’.

more

Bookmark
ClosePlease loginn
Michael Mansfield

Michael Mansfield QC, image courtesy of Viva!

Top Stories

Michael Mansfield QC: “I Have One, Singular Message – to Make Ecoside an International Crime”

Vegan charity Viva! launched its  Vegan Now campaign yesterday at the Labour Party Conference. The launch was fronted by Michael Mansfield QC, a leading barrister, who has been quoted in the popular press this week  including the Telegraph and the Independent, as saying that in future, eating meat could be made illegal, and should be banned like smoking in public.

more

vegan now

©Viva

Fairs & Events

Vegan Now – International Launch at Labour Party Conference 2019

On Monday 23 September, international vegan charity Viva! will launch a headline new campaign at the Labour Party Conference in Brighton, shedding new light on the devastating effects of industrial meat and dairy farming on global nature. The Vegan Now! campaign will for the first time make clear the dramatic environmental benefits of choosing to go vegan or electing to consume fewer animal-based products.

more

Bookmark
ClosePlease loginn