Vivera

Vivera protein bites

© Vivera
Products & Launches

Vivera Launches Plant-Based Protein Bites Made From Whole Food Ingredients

Dutch meat alternatives producer Vivera has announced the launch of a new product, Protein Bites, made from vegetables, grains, and legumes. Three varieties of the product are available — TexMex, Thai, and Green. All the varieties have the highest possible Nutriscore of A and are rich in protein and fibre. The Protein Bites are inspired by research indicating that many flexitarians prefer to eat legumes, nuts, and seeds rather than meat alternatives. Despite this, a large proportion of plant-based companies are focused on developing products that mimic the taste and texture of meat. With the new launch, Vivera aims to offer a protein-rich option that emphasises plant-based ingredients. The new products are said to be suitable for several applications, including as a salad topping, wrap …

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Vivera salmon dish

© Vivera
Meat- and Fish Alternatives

Vivera Discusses the Challenges of Producing Authentic Vegan Seafood

In contrast to meat alternatives, the range of vegan seafood available on the market is relatively insignificant, despite alternative seafood being a growing sector. Says Netherlands-based Vivera, a subsidiary of JBS since its 2021 acquisition, the development of convincing products that resemble fish in terms of flavour and texture poses challenges for producers. “Fish has a specific, very delicate consistency and a characteristic flavour that can only be approximated by other ingredients. In contrast to meat alternatives, there are significantly fewer flavourings available in the production of fish substitutes to replicate the taste of fish. In addition, fish such as salmon, herring or mackerel are an important source of omega-3 fatty acids and vitamin B12. These are nutrients that many fish alternatives are often unable …

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Food Service

Former Dairy Producer Boermarke Partners With Vivera to Launch Wide Range of ‘Vairy’ Plant-Based Alternatives

Dutch company Boermarke, a former dairy producer that now focuses exclusively on plant-based products, has announced the launch of a wide range of plant-based alternatives for food service under its Vairy brand. Vairy products have proven successful after launching at supermarkets in 24 European countries, and Boermarke has now formed a strategic partnership with Dutch meat alternatives producer Vivera to offer a wide range of savoury and sweet plant-based products for food service. These include meat and cheese alternatives, yogurt, ice cream, custard, and more. Boermarke says the products will help the hospitality, catering, and healthcare sectors make progress towards the protein transition. Boermarke goes plant-based After three decades in the dairy industry, Boermarke announced in September 2023 that it would become fully plant-based following …

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Vivera salmon

©Vivera

Meat- and Fish Alternatives

Vivera: Fall in Alt Meat Sales Caused by Cost of Living, Not Declining Consumer Interest

Dutch brand Vivera has commented that economic conditions such as inflation and the rising cost of living are to blame for the dip in alt meat sales, countering media claims that consumers are losing interest in the sector. Speaking to Dutch publication Tubantia, Vivera points out that while alt meat sales have fallen by 1.9% in the Netherlands this year, conventional meat sales are down even more at 5.5%. Meanwhile, fish sales have fallen by a huge 13%. Consequently, the decline can be attributed to consumers reducing their spending on more costly items. “Everything has become more expensive, including in supermarkets. You see people cutting back on their groceries and buying less food,” said Vivera Marketing Director Karin Lowik. Furthermore, Vivera is still seeing double-digit …

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Vivera sausage rolls

Image: Vivera on LinkedIn
Company News

Vivera Reports Stable Growth, Becomes B-Corp Certified, Enters Dutch Foodservice

Vivera is experiencing stable growth and says it aims to become one of the leading brands in meat alternatives. Yesterday the Netherlands brand announced it had achieved B Corp certification, and furthermore, the brand has entered into its first collaboration in the foodservice market, launching a meat-free sausage roll into Bakkerij van Maanen. In April Vivera launched three new meat alternatives, entailing spicy vegan drumsticks, a vegan schnitzel, and a vegan fillet spinach & cheese alternative. Having already grown faster than the category in recent years, Vivera is moving closer to its self-imposed goal of occupying a place among the top five brands in the meat alternatives category. At the moment growth of 12.5 percent is almost double that of the overall category (6.3 percent). …

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New Vivera products

© Uplegger Food Company
Products & Launches

Vivera Expands its Vegan Range With Three New Meat Alternatives

Uplegger announces the launch of three new Vivera meat alternatives. The range expansion includes spicy vegan drumsticks, a vega,n schnitzel and a vegan fillet spinach & cheese alternative. Having already grown faster than the category in recent years, Vivera is moving closer to its self-imposed goal of occupying a place among the top five brands in the meat alternatives category. At the moment, growth of 12.5 percent is almost double that of the overall category (6.3 percent). The launch of the three new products is expected to help achieve the goal. Konstantin Uplegger, managing director of Uplegger Food GmbH, is certain: “The three new products will inspire.” As the number of flexitarians continues to grow, more variety is also needed. Regardless of whether people are …

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juicy marbles' plant-based whole cut loin pictured on a wooden board and being cut by a man

© Juicy Marbles
Meat- and Fish Alternatives

6 Innovators Disrupting Steak With Plants in Europe

Following our recent article on the steak alternatives available in North America, we take a look at the innovative brands disrupting steak in Europe. Not so long ago, most meat alternatives were limited to minced products such as sausages and burgers. But with technology progressing at an astonishing rate, consumers can now enjoy a range of whole-cut products, making it easier than ever to avoid meat. Here we give six examples of steak made from plants, currently available on the European market, and one more that is soon to arrive. 1. Vivera In 2018, Dutch brand Vivera became one of the first producers worldwide to launch plant-based steak. The product made its debut at UK supermarket chain Tesco, where 40,000 were sold in a single …

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OZO Plant-Based Bacon Launch

©OZO
Market & Trends

JBS Claims Plans to “Foster and Develop” Alt Protein Through Multiple Investments & Acquisitions

In a new podcast with Food Manufacture, the largest meat processing company in the world, JBS SA, has revealed plans for its alt protein future. JBS claims it intends to “foster and develop” alt protein innovation with multiple investments and acquisitions across plant-based, fermentation, and cultivated sectors. Citing expected levels of population growth and increased demand for proteins, the Brazilian conglomerate says it has a responsibility to increase alt proteins in its portfolio. Eduardo Noronha, JBS’s global head of innovation and operational excellence, also spoke of changing consumer habits, needs, and trends across the globe that will influence the company’s alt protein direction.  As part of this alt protein expansion, JBS recently completed the acquisition of Spanish cultivated meat leader BioTech Foods. The acquisition also …

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Vivera salmon

©Vivera

Meat- and Fish Alternatives

Vivera’s Vegan Salmon Fillets Now in Tesco at Cheaper Price Than Conventional Salmon

Vivera’s vegan salmon fillet, which launched at the beginning of this month in the Dutch fishing village of Volendam to “the most critical fish lovers”, rolls out into 300 Tesco UK stores this week, retailing around £3 for two fillets. A cursory look at Tesco’s listings for conventional salmon fillets shows the cheapest price to be £3.79 for two. “Creating a vegan salmon fillet is a real challenge because the texture is very different to anything that has been developed before,” Vivera country manager Simon Colthorpe said. “We have invested a lot of time and effort and believe that we have really managed to get close to the mouthfeel of salmon.” As alt seafood continues its global rise, Israeli startup Plantish also debuted a plant-based, …

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Vivera salmon

©Vivera

Meat- and Fish Alternatives

Vivera Launches Plant-Based Salmon Fillets at Lower Cost to Real Salmon

Vivera, the Dutch plant protein producer acquired last year by Brazilian meat giant JBS, this week unveiled a plant-based salmon fillet which will be sold at €3.49 for two fillets, making the product cheaper than conventional salmon fillets, according to the brand. “Price is one of the major barriers for consumers of meat substitutes, and where they are usually more expensive than meat, it is now the other way round. I am curious to what extent this will drive trial,” says Karin Löwik, international marketing manager at Vivera. The salmon alternative, said to have a “fatty bite and flakey structure which falls apart like normal salmon,” was launched in the Dutch fishing village of Volendam where it was served to “the most critical fish lovers” …

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Vivera

©Vivera
Company News

Brazilian Meat Giant JBS to Acquire Vivera Ahead of a Potential American IPO

The world’s largest protein company JBS announces it has reached an agreement to acquire Dutch plant protein producer Vivera, which is currently Europe’s third-largest plant-based food producer, for an enterprise value of €341 million in a deal that includes three manufacturing facilities and a research centre in the  Netherlands. According to Forbes, JBS has its sights on a public listing in the USA; its 2020 financial results show $52.3 billion in sales and sales from its US subsidiaries hit $40 billion for the first time. The deal was said to value Vivera at between 300 million euros ($360 million) to 400 million euros. Until this point, Vivera was the largest independent plant-based company in Europe, providing meat substitutes for major retailers in over 25 countries …

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Plenitude_Jim Laird

©Plenitude
Company News

Consortium of Ten Plant-Based Giants Announce Go-Ahead for ‘Plenitude’, World’s First Large Scale Mycoprotein Facility

Plenitude is a project launched by a consortium of ten partners spanning biotech, protein expertise, sustainability, and three key players in food – Mosa Meat, Vivera, and ABP. The group has announced the go-ahead for the building of a first-of-its-kind, large-scale mycoprotein facility, following its securing last year of €17m in funding.

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pflanzliche Steak-Alternative von Vivera

© vivera
Company News

Vivera Foodgroup – 3rd Largest Plantbased Producer in Europe – Predicts €250 Million Within 5 years

Vivera, the third largest European producer of plant-based food, has revealed it is predicting strong growth figures in 2020 and for the mid and long term. The company sees fast growing demand through most parts of Europe and has delivered average annual growth of 25% over the last 3 years resulting in € 80 million expected revenue in 2020.

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Shama Sukul Lee with Sunfed Boar Free Bacon® 01

Shama Sukul Lee with Sunfed Boar Free Bacon ©Sunfed
Food & Beverage

Forbes Says That Vegan Bacon Products are the “Next Plant-Based Frontier”

Forbes reported yesterday about the rise in plantbased, citing Beyond Meat as the key driver behind the industry and vegan bacon as the next trend. Beyond said last year that they would be developing a plantbased bacon in 2020, but which other brands are competing and why is it so imperative that vegan bacon exists right now?

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