Dutch alt-meat brand Vivera has launched a TV campaign on Channel 4 in the UK. The campaign will highlight the versatility of the brand’s meat alternatives and also promote ProVeg International’s Veggie Challenge app.
Vivera: Fall in Alt Meat Sales Caused by Cost of Living, Not Declining Consumer Interest
Dutch brand Vivera has commented that economic conditions such as inflation and the rising cost of living are to blame for the dip in alt meat sales, countering media claims that consumers are losing interest in the sector. Speaking to Dutch publication Tubantia, Vivera points out that while alt meat sales have fallen by 1.9% in the Netherlands this year, conventional meat sales are down even more at 5.5%. Meanwhile, fish sales have fallen by a huge 13%. Consequently, the decline can be attributed to consumers reducing their spending on more costly items. “Everything has become more expensive, including in supermarkets. You see people cutting back on their groceries and buying less food,” said Vivera Marketing Director Karin Lowik. Furthermore, Vivera is still seeing double-digit …