Waitrose announces the addition of over 30 new own-label vegan products, doubling its to over 120 products in total. The British supermarket states that “sales for vegan and vegetarian products have increased in the last year, with vegan ready meals overtaking vegetarian for the first time ever.”
UK consumers are becoming hungrier for plant-based foods, and Waitrose supermarket is working to keep up with demand. Waitrose forms the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership. It is the seventh largest supermarket chain in the UK and is renowned for its quality produce and service.