Supermarket chains in the UK including Waitrose, Tesco and Morrison’s and discount stores Aldi and Lidl are making this Christmas more vegan-friendly than ever before. After a year of reversing trends, vegan food Christmas sales are now experiencing a surge way surpassing that of previous years.
Waitrose
Moving Mountains Launches Plant-Based Fish Fingers
Moving Mountains, the plant meat producer which launched its burger in 2018 as a British version of the Beyond Burger, announces its first plant-based fish SKU into Waitrose from 27th December in the form of vegan fish fingers, at a point when sales of alt meat in the UK have passed £577.4 million in the last year alone.
Waitrose launches Super Green Kimchi as Kimchi Continues to Trend Globally
Kimchi, a Korean side dish traditionally served with every meal on the peninsula, is growing in popularity around the world as both consumers and investors become increasingly interested in fermented foods. The producer of Super Green Kimchi, Vadasz, reports a sales increase of 3,400% in the past 12 months as this trend continues.
Willicroft’s This is not Cheese Range Launches Across UK After Success in Europe
Willicroft, founded in early 2018 by Brad Vanstone, the grandson of a dairy farmer who was inspired to create plantbased cheese alternatives upon converting to veganism, rolls out its This is not Cheese Fondue, This is not Classic Cream Cheese, and This is not Grated Cheese Italian Style throughout the UK this week.
Staggering Increase in Vegan Sales at Waitrose, Whose Customers are in Love With Oat Milk Products
BBQ season is underway and Waitrose UK is keen to be on top of the retail list this summer for animal-free options. Recently the supermarket reported vegan and veggie barbecue food sales soared by 80%, according to its website.
Naturli’s Award-Winning Vegan Butter Arrives in Waitrose
As more and more Brits opt for organic and plant-based products, Danish brand Naturli’ Foods launches its Organic Vegan Spreadable into Waitrose stores. The 100% plantbased butter is gluten-free, offers a buttery flavour with a mild taste of almonds, and has received prizes for both innovation and flavour.
Squeaky Bean’s Vegan Pastrami, Ham and Kebab Style Slices Launch into Waitrose
Squeaky Bean, a producer of vegan sandwich meats, announces its retail launch into Waitrose stores from 1st April to provide more lunchtime options for the 39% of Brits who have reduced or eliminated their meat intake. The range of Squeaky Bean products are already available in Ocado, Sainsbury’s and Asda.
New Vegans are Continuing with Plantbased Diet after Veganuary
Veganuary had over 400,000 signups this year, but the common concern is that most people will give up the new lifestyle and revert back to meat and dairy into February, which is often the case. UK supermarket Waitrose has reported that this is not the case in 2020, and that consumers are still interested in buying plant products.
Waitrose Doubles Vegan Range to 120 Products
Waitrose announces the addition of over 30 new own-label vegan products, doubling its to over 120 products in total. The British supermarket states that “sales for vegan and vegetarian products have increased in the last year, with vegan ready meals overtaking vegetarian for the first time ever.”
Waitrose UK Introducing Another New Vegan Line
UK consumers are becoming hungrier for plant-based foods, and Waitrose supermarket is working to keep up with demand. Waitrose forms the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership. It is the seventh largest supermarket chain in the UK and is renowned for its quality produce and service.
Supermarkets Race to Release New Products for Veganuary
Veganuary has enlisted an estimated 300,000 people to try veganism for January this year and British supermarkets have flooded the market with new products in response to the demand.
Plant-based Sales up 85% in Waitrose
UK supermarket Waitrose has announced that sales of vegan and vegetarian products are up 85% compared to last year. To celebrate the success in the meat-free category, the supermarket is adding 25 new products to their own-brand line, which will be available this week.
Waitrose Responds to Rise of Vegans with New Own-Brand Range
UK supermarket Waitrose & Partners has reported that sales of vegan and vegetarian products are up 71% compared to last year. To celebrate this growing trend, they are expanding their plant-based offerings with an exclusive own label range of 30 vegan and vegetarian products.
UK Reality TV Star Launches Vegan Range in Waitrose
Lucy Watson, a former British TV star who featured in the reality series Made in Chelsea, is launching a range of vegan products which will be available to retail across 155 Waitrose stores in the UK from 3rd October.
Waitrose Commits to Vegan Labelling
UK supermarket Waitrose has confirmed that it is in the process of introducing clear vegan labelling for its own-brand products. Following Animal Aid’s #MarkItVegan campaign which calls for all major supermarkets to clearly label their own-brand vegan products in some way, Waitrose has stated that they will gradually introduce such a label for their own-brand products.
Pizza Express Launches its Own Vegan Pizza
The British restaurant chain Pizza Express will soon be selling its own frozen vegan pizzas via retail outlets. According to the company, the vegan pizza will soon be available in hundreds of supermarkets across the UK, including Waitrose. Timothy Love, Senior Marketing Manager at Pizza Express, said the new vegan product options are a response to changing dietary trends. The chain continues to work to meet the increased demand for vegan food, and already offers many vegan menu options in its own restaurants. This expansion move by Pizza Express, which until now has only been active in the catering industry, reflects the particular dynamism of the UK food market, where vegan product alternatives are becoming increasingly popular. Throughout Europe, the markets are becoming increasingly vegan-friendly …
Higgidy Introduce First Vegan Product
UK-based family kitchen, Higgidy, have launched their first vegan product to their Meatless & Marvellous range. The award-winning producers of pies, sausage rolls, frittatas and quiches, describe their meat-free range as “Gloriously imperfect feelgood food with vegans and vegetarians in mind.”
Great Britain: Sainsbury’s launches vegan product range
The British retail chain Sainsbury’s has announced that it will add an own-brand vegan range to its existing product range this month. In over 400 of the country’s largest stores, the retail group will soon be meeting the growing demand for vegan food and catching up with its competitors.
UK: Waitrose Continues to Expand Vegan Range in 2018
Be it an organic retailer, supermarket or discount store, it is evident that the range of plant-based products is being expanded across all sales channels. This is not least due to the emergence of many vegan retail brands. This trend is also being followed in 2018 by the British supermarket giant Waitrose with the expansion of its vegan range.