Wakker Dier

Image courtesy of ProVeg
Market & Trends

Netherlands: Supermarket Meat-Free Promotions Stagnate While Alt Meat Sales to Caterers Double

According to animal rights organisation Wakker Dier, the number of meat-free promotions available at Dutch supermarkets has barely increased for the third year in a row, remaining about the same on average. Additionally, there have been few reductions in meat promotions, with three available for every meat alternative offer. The organisation noted that there were discrepancies between retailers, with Aldi and Hoogvliet having reduced their meat-free promotions by 38% and 34% respectively. On the other hand, Jumbo has increased its vegetarian offers by 41%, and Spar saw the second-highest increase at 31%. Aldi runs 11 meat promotions for every meat-free offer, making it the worst-scoring supermarket in this area. Jumbo and Albert Heijn are tied in first place, with two meat promotions for every vegetarian …

more

mother with daughter in supermarket

Image courtesy ProVeg International
Retail & E-Commerce

11 Dutch Supermarkets Commit to Selling 60% Plant-Based Proteins by 2030

Supermarket chain SPAR and app-only grocery retailer Picnic have become the latest companies to commit to the ambitious protein transition goals set out by Dutch animal welfare organization Wakker Dier. They will work to sell 50% plant-based proteins by 2025, with this goal increasing to 60% by 2030. A total of 11 supermarkets operating in the Netherlands have now made the commitment; the others are Albert Heijn, Aldi, Crisp, Dirk, Ekoplaza, Jumbo, Lidl, Plus, and Odin. Together, these retailers hold a market share of over 90%. The only major Dutch supermarket chain that has not yet committed to the goal is Vomar. Currently, around 40% of proteins sold by Dutch supermarkets are plant-based. As the retailers work to increase this percentage, they will publish their …

more

Albert Heijn

© Albert Heijn
Market & Trends

Sales of Animal Meat in Dutch Supermarkets Have Decreased by 16.4% Since 2020

Sales of animal meat in Dutch supermarkets have fallen by 16.4% since 2020, concludes animal welfare organisation Wakker Dier, based on Circana sales data. In 2023, these supermarkets sold 2.3% less meat than in 2022. The organisation attributes this largely to improvements in price points. Wakker Dier notes that retail nudging via low prices, shelf layout, and promotional policies have been influential in this change, with many of the mainstream supermarkets committing to transitioning towards less animal-based protein and more plant-based. Some examples of the above trends in the Netherlands include: Supermarket chain Jumbo decided to cease the promotion of fresh animal meat from the end of May this year. Albert Heijn, the leading chain in the Netherlands, recently launched AH Terra, an own-brand plant-based …

more

Dutch brands make half of recipes on packaging meat-free

© Jumbo
Packaging

Seven Dutch Brands Agree to Make 50% of Recipes on Their Packaging Meat-Free

Following campaigning by animal rights group Wakker Dier, seven brands in the Netherlands — Conimex, Fairtrade Original, Jumbo, Knorr, Koh Tai, Patak’s, and Plus — have agreed to make 50% of the suggested recipes on their product packaging meat-free. Another two major brands — Grand’Italia and Lassie — already feature 50% vegetarian or vegan recipes, while Albert Heijn and Maggi have pledged to add plant-based tips to their packaging but not to remove meat from half of recipes. Just one of the brands approached, Honig, said it would not make any changes. After analysing 657 recipes on product packaging, Wakker Dier found that over 80% currently feature meat or fish. The group points out that the Health Council of the Netherlands recommends eating 60% plant-based …

more

© CIrfood
Food Service

Six More Dutch Corporate Caterers Commit to Selling 60% Plant Proteins by 2030

Dutch animal rights group Wakker Dier has announced it is partnering with six corporate caterers — Albron, Cirfood, Compass Group, Food&I, Holie Pizza, and Vermaat Group — to help them sell a higher proportion of plant proteins. As part of the collaboration, the companies are committing to three goals: Monitoring their protein sales, including the ratio of animal to plant proteins sold, from this year onwards. The results must be published publically at least annually. Selling at least 50% plant proteins by 2025, with no increase in total protein sales. By 2030, the target for plant protein sales will increase to 60%, again with no corresponding rise in total protein sales. Ten other Dutch caterers — Appèl, Cater Concept, Hospitalents, Hutten, Markies Catering, Rootz Kitchen, …

more

Netherlands flag

© Sokarys - stock.adobe.com
Food Service

Ten Dutch Caterers Commit to Selling 60% Plant-Based Proteins by 2030

Ten Dutch corporate caterers have joined forces with animal welfare organisation Wakker Dier to increase the proportion of plant-based proteins they sell. The companies — Appèl, Cater Concept, Hospitalents, Hutten, Markies Catering, Rootz Kitchen, SAB, Van Leeuwen Catering, Vitam, and Zo-vital — have committed to the objective of making 50% of the proteins they sell plant-based by 2025. By 2030, this figure will rise to 60%. The ratio of animal to plant-based proteins sold each year will be monitored and publicly reported. Currently, just 40% of the protein consumed in the Netherlands is estimated to come from plant sources. The country’s government has pledged to increase this to 50% by 2030, lower than the target set by Wakker Dier. Majority plant-based Support for plant-based diets …

more