Walmart bettergoods

© Walmart

Retail & E-Commerce

Walmart Makes Plant-Based Affordable With Launch of Private Label Brand bettergoods

Walmart has introduced a new private label brand, bettergoods, designed to offer a wide range of high-quality, chef-inspired, and affordable food items. This marks the retailer’s most significant private brand food launch in two decades, with over 300 new items, the majority of which are priced below five dollars. The brand is structured around three main product categories: culinary experiences, plant-based options, and “made without” products for various dietary needs. This includes an assortment of items across multiple categories, such as frozen goods, plant-based, snacks, beverages, and more. A key highlight of bettergoods is its rapid market deployment, making it Walmart’s quickest private brand food introduction. Walmart’s Senior Vice President of Private Brands, Food, and Consumables, Scott Morris, noted the brand’s role in meeting customer …

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©Misha's

Retail & E-Commerce

Misha’s Popular Non-Dairy Cheese Launches at Walmart, Beginning US National Expansion

Plant dairy company Misha’s announces it is launching at US Walmart stores, beginning the brand’s expansion into national retail chains. Several of Misha’s spreadable non-dairy cheeses are now available in Walmart in multiple states, including California, Utah, Nevada, Washington and Texas. According to Misha’s,  it is reimagining the dairy aisle with the “finest” dairy-free cheeses made with organic cashew milk, fresh herbs, vegetables and spices. Walmart will offer four of Misha’s spreadable cheese flavors: French Connection – Herbs de provence, grains de paradise, black olives Smoked Cheddar – Smoked paprika, chipotle Sari – Sundried tomatoes, roasted garlic, cilantro Black Truffle – Black truffle, shallots The brand notes its products are made using the same methods as traditional cheese, but without any dairy ingredients. Founded by friends …

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Plant-Based Mozzarella Sticks

©Farm Rich

Products & Launches

Farm Rich Debuts First Plant-Based Mozzarella Style Sticks at Kroger and Walmart

Farm Rich, a leading US brand of frozen cheese sticks, announces it is adding several new snacks to its lineup, including its first-ever Plant-Based Mozzarella Style Sticks. The cheese sticks are now available in the freezer sections at US retailers nationwide, including Walmart and Kroger. Described as an indulgent cheese alternative snack, the new product is made with melty dairy-free cheese in a crispy golden breading and comes with a side of marinara sauce. Each serving includes 4 grams of protein and 5% of daily recommended fiber.  According to Farm Rich, it was the first company to introduce frozen mozzarella sticks into grocery stores in 1982. With the new Plant-Based Mozzarella Style Sticks, the brand says it now offers a snack that even consumers with …

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Luncheon-Style Meat/ Vegan SPAM

©UnMeat

Products & Launches

unMEAT’s SPAM Style Canned Luncheon Meat Debuts in Select US Walmart Stores

Plant protein brand unMEAT announces its shelf-stable Luncheon Style Meat is launching in select US Walmart stores. Described as a “first of its kind” alternative, unMEAT says the Luncheon is the only plant-based canned meat option currently on the US market.  According to unMEAT, its Luncheon Style Meat tastes like original luncheon meat but with healthier ingredients. Priced at $3.58 per can, the product is a non-GMO offering with 30% fewer calories and 60% less sodium than leading meat competitors, while containing zero sodium nitrites. unMEAT adds that its canned meat alternatives are also rich in fiber, with no cholesterol or trans fats.  Owned by Asian food and beverage giant Century Pacific Food, unMEAT made its US retail debut in 2022.  Last year, unMEAT’s Luncheon debuted …

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PeaTos Snacks

©PeaTos

Investments & Finance

PeaTos Closes Oversubscribed Series A3 Round and Launches into US Walmart Stores

Plant-based snack brand PeaTos announces it has closed an oversubscribed Series A3 round led by POST Holdings, and is launching into several hundred US Walmart stores nationwide. The brand says the Series A funds will enable it to continue challenging the dominance of snack giant Frito Lay, which PeaTos accuses of monopolizing the salty snack category with unhealthy ingredients.  “While the amount of money we raised is a rounding error to Frito Lay, we are extremely proud of this show of strong show of support from our investors, as well as retailers and consumers, who believe in our important mission,” said PeaTos founder Nick Desai. Great strides He added, “Even in today’s challenging fundraising environment, there is still a strong demand for a compelling and …

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Omni Asian Vegan Food

©OMNI

Products & Launches

OMNI Launching Plant-Based Luncheon, Crab Cakes and More at 1,000+ US Walmart Stores

Asian food startup OMNI announces that four of its plant-based products will soon launch at a third of US Walmart stores and online. The OMNI Potsticker and Luncheon will be available at 1,900 Walmart locations, while 1,300 stores will soon stock OMNI’s Spring Roll and Crab-Style Cakes. Made with nutritious and sustainable ingredients, OMNI’s line features its signature non-GMO protein and includes:  OMNI Luncheon A popular, first-of-its-kind alternative to canned pork, which can be enjoyed with ramen, musubi, bagels or sandwiches. Compared to conventional luncheon meat, OMNI Luncheon has less fat, sodium and cholesterol while being free from preservatives and nitrates.  Crab-Style Cake  The Crab-Style Cake is crafted from a proprietary blend of non-GMO soy and rice protein, with a sweet and savory flavor that …

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Tattooed Chef

© Tattooed Chef

Products & Launches

Tattooed Chef to Launch 8 New Products at 2000 Walmart Stores

Meatless convenience food brand Tattooed Chef has formed an agreement to significantly increase the number of its products available at Walmart. Currently, five frozen Tattooed Chef products are offered at around 300 Walmart stores across the US. Under the new agreement, this will increase to 13 products at 2000 stores. It is not yet clear which products are set to launch, and it should be noted that some are likely to be vegetarian rather than vegan. Tattooed Chef also reports that it has signed a lease agreement for an 80,000-square-foot manufacturing facility in New Mexico. Additionally, it has acquired the packaging and production equipment at the site. This will significantly increase the company’s manufacturing footprint, allowing for improved economies of scale. Merger and IPO In …

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Skinny Butcher Stranger Things Nuggets

©Skinny Butcher

Retail & E-Commerce

Skinny Butcher Reports “Stranger Things” Nuggets are Walmart’s #1 Selling Plant-Based Item

Plant-based poultry brand Skinny Butcher is reporting record retail sales following its initial debut in US Walmart stores in May. According to the company, its signature Crazy Crispy Chick’n Nuggets have become the top-selling plant-based item across all US Walmart stores, and is the third most popular frozen poultry substitute in the country, based on sales data provided by IRI.  Co-branded with Netflix’s immensely popular Stranger Things series, the Skinny Butcher nuggets quickly went viral on social media after launching this spring. In addition to Walmart, the product entered thousands of Safeway and regional Costco locations. At Walmart, IRI data from the most recent four-week period shows the nuggets had 3 times the velocity and made 2.3 times more in dollar sales than the second-best …

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Skinny Butcher Chick'n Patty

©Skinny Butcher

Food & Beverage

Skinny Butcher Accelerates US Retail Growth to Costco and Safeway Stores

Plant-based poultry brand Skinny Butcher announces its line of Crazy Crispy Chick’n products are now available in hundreds of US Costco and Safeway locations, in addition to Walmart locations nationwide.  Shoppers can now find Skinny Butcher’s Chick’n in the following stores: Costco – Northern California, Midwestern United States and select Utah locations Walmart – all US locations Safeway – Mid-Atlantic, Seattle and Intermountain Love at first bite According to Skinny Butchers, its breaded chicken products are consistently wowing key decision-makers at major retailers, who are excited to learn about and sample the brand’s proprietary recipes. “Major chains were eager to learn about our proprietary formula of plant-based products that are virtually indistinguishable from their animal-based comparables,” explains Dave Zilko, CEO of Skinny Butcher. “Once they …

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Skinny Butcher Stranger Things Nuggets

©Skinny Butcher

Food & Beverage

Skinny Butcher Launching “Stranger Things” Vegan Nuggets at US Walmart Stores Nationwide

Skinny Butcher, which produces plant-based chicken alternatives, is launching Stranger Things-themed Crazy Crispy Chick’n Nuggets at US Walmart stores in May. Created in anticipation of the hit sci-fi drama’s fourth season on Netflix, the new product will be available in Walmart’s frozen aisle at a retail price of $7.99.  Made from pea protein, Skinny Butcher says its breakthrough poultry alternatives offer an unparalleled chicken taste without the use of any soy or palm oil.  Skinny Butcher was first created as a partnership between former Garden Fresh Gourmet Vice Chairman Dave Zilko and LA-based Golden West Food Group. For its Crispy Chick’n product range, the company says it blends pea protein with imported soy-free vegetable fiber and unique spices. In March 2022, Skinny Butcher raised $10M …

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beyond-chicken-tenders

©Beyond Meat

Food & Beverage

In Huge Expansion, Beyond Meat Chicken Tenders Coming to 8,000 New Retail Locations

Plant-based meat leader Beyond Meat (NASDAQ: BYND) announces the company is bringing its Beyond Chicken Tenders to 8,000 new retail outlets, significantly expanding the product’s distribution across the US.  Starting today, the Beyond tenders are available at select Albertsons, CVS, Sprouts and Whole Foods Market locations nationwide, and are expanding to all Kroger-owned grocery stores throughout April. With its latest growth, the brand says its plant-based meats will be more accessible to more consumers than ever. Award-winning chicken Made from protein-rich faba beans, Beyond Chicken Tenders offer the same crispy breading and juicy flavor as traditional chicken, the brand says. The tenders have 50% less saturated fat than the leading conventional brand of breaded chicken nuggets, with no cholesterol, antibiotics or hormones. The tenders also …

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Wild Earth Plant-Based Dog Food

©Walmart

Pet Food

Wild Earth’s Koji-Based, Meat-Free Dog Food Now Available at Walmart

Wild Earth, makers of sustainable plant-based dog food, announces the company’s superfood dry kibble will now be sold at Walmart, the world’s largest retailer. Wild Earth CEO Ryan Bethencourt broke the news on social media, and it appears the product is already listed on Walmart’s online shopping page. Made from ingredients like chickpeas, sweet potato, pumpkin, spinach and oats, Wild Earth’s kibble is formulated to provide a healthier, cruelty-free alternative to conventional pet food. Developed with a team of scientists and veterinarians, the brand says its foods, based on koji protein, provide digestive and allergy relief for dogs with food sensitivities, while promoting healthier skin and coats.  700% growth in two years Wild Earth first achieved major success through Shark Tank, where Mark Cuban closed an …

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Impossible Foods Wild Nuggies

©Impossible Foods

Meat- and Fish Alternatives

Impossible Foods Launches Kid-Friendly Wild Nuggies and New Sausage Patties

Impossible Foods announces the company is rolling out two new retail products: Wild Nuggies plant-based nuggets and breakfast sausage patties.  Wild Nuggies are Impossible’s first animal-shaped nuggets, and are made to represent several vulnerable or critically endangered wild species: the Galápagos tortoise, black rhino, polar bear and right whale.  Through the designs, the company hopes to help kids and families connect their food choices to the health of the planet, as environmental stewardship is a core part of Impossible Foods’ company mission. Impossible notes Wild Nuggies will offer the same taste as the original Impossible Nuggets with no cholesterol, 10 grams of protein, and 40% less saturated fat than leading traditional chicken nuggets. From a sustainability perspective, Wild Nuggies use 49% less land, 44% less …

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TMRW Foods Plant-Based Sausage

©TMRW Foods

Products & Launches

TMRW Foods to Launch in 100’s of Canadian Walmart and Loblaws Stores

Plant-based company TMRW Foods announces the company will soon debut in Walmart and Loblaws, two of Canada’s largest retail grocery chains.  The brand’s plant-based meats will arrive in 552 Loblaws and 232 Walmart locations beginning in March and April 2022, respectively. The brand says the launch will help it gain over 1,900  incremental distribution points, and create a total retail footprint of more than 1,000 Canadian stores. Based in British Columbia, TMRW sells a full range of non-GMO, soy-free plant-based meats including burgers, sausages, grounds and protein shreds.  Through the partnership, Walmart will carry the brand’s TMRW Lightly Seasoned Protein Shreds, Buffalo Protein Shreds, and BBQ Protein Shreds. The product lineup at Loblaws will include TMRW Hickory Maple Sausage, Bratwurst Sausage, and Protein Shreds.  TMRW’s …

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LikeMeat Chick'n/ Chicken Wings

©LIVEKINDLY.co

Products & Launches

LikeMeat’s Like Chick’n Wings Launch in Over 3,600 US Walmart Stores

Germany’s LikeMeat announces its plant-based Like Chick’n Wings are now available at US Walmart locations nationwide. Acquired by the LIVEKINDLY Collective, the brand debuts its wings at the world’s largest retailer just ahead of the Superbowl – the primetime football event where Americans traditionally consume massive quantities of party food and chicken wings.  LikeMeat’s vegan Chick’n Wings feature a crispy coating and boneless, meaty texture that offer the same satisfaction as conventional wings, the company says. Sold in one-pound Family Packs in Walmart’s freezer aisle, the gluten-free and non-GMO wings also include a pouch of vegan buffalo sauce for tossing and dipping.  The future of chicken wings Seeking to offer an alternative viewpoint on Superbowl chicken wings consumption, Compassion in World Farming reported last week …

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Impossible Meatballs

©Impossible Foods

Products & Launches

Impossible Foods Launches Impossible Meatballs Into Brand New Walmart Vegan Zone

Impossible Foods today debuts Impossible Meatballs Made From Plants, marking its third retail launch in four months, following the Impossible Sausage and Impossible Chicken Nuggets. The new product will be stocked in a dedicated plant-based section in Walmart which the retailer is now introducing, with the meatballs rolling out into more than 3,000 stores. The meatballs are created from a mixture of Impossible Burger and Impossible Sausage with a savory homestyle meatball seasoning blend, and are sold pre-formed and fully cooked in a resealable freezer bag to be reheated in the oven, microwave, stovetop or air fryer, priced at $6.48 per pack. “We’re innovating faster than ever and developing our products with qualities that matter most to consumers, including everything from taste to convenience,” said …

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Heura Chicken BBQ

©Heura

Products & Launches

Spain’s Heura Expands into Mexico Following Deal with the World’s Largest Retailer Walmart 

One of Europe’s fastest-growing plant-based companies, Heura, has entered retail giant Walmart with an expansion into Mexico. The Spanish plant-based meat company will launch into more than 220 stores across the country.  Offering Mexican consumers one of the plant-based market’s healthiest options with short labels and high nutrition profiles, Heura’s new retail partners in the country include Walmart, City Market, Fresko, and La Comer.  With four SKUs on offer – plant-based chicken bites and strips, burgers, and meatballs – Heura’s expansion to Mexico marks the latest step in the vegan brand’s continued growth. The Barcelona-based company is currently present in 4,000 points of sales in 16 countries around the world.  Rapid Expansion The activism-first start-up recently hit the news by taking over a Spanish bullfighting …

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BeyondSausage Hot Italian

©Beyond Meat

Food & Beverage

Beyond Meat to Expand Product Distribution in Walmart Across the USA

Beyond Meat has announced an expansion of its product offerings at Walmart stores across the US. Walmart will be adding Beyond Sausage Hot Italian to the fresh meat aisle at more than 400 stores, as well as expanding the frozen Cookout Classic value-pack to 500 stores. Here we list all of the retail and foodservice locations in the US where Beyond Meat is currently available.

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Image courtesy of Sophie's Kitchen

Products & Launches

Plant-Based Seafood Pioneers Sophie’s Kitchen Expands Distribution Across the US this Weekend

Sophie’s Kitchen — one of the pioneers of plant-based seafood – has for the past decade been producing vegan seafood products that are soy-free and gluten-free, setting them apart from their competitors. This week the popular brand announces the expansion of two of its top-selling products at select Walmart stores nationwide.

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