WunderEggs Crafty Counter

© Webstaurantstore

Food Service

Crafty Counter’s Vegan WunderEggs Now Available for Foodservice via WebstaurantStore

In a significant expansion of its market presence, Crafty Counter has announced that its WunderEggs vegan hard-boiled egg halves are now available to restaurants through WebstaurantStore, a leading online foodservice supplier. The news, shared by founder and CEO Hema Reddy, marks a milestone for the Austin-based, women and BIPOC-owned company, as WunderEggs can now be added to restaurant menus nationwide. Reddy comments, “We have been fortunate to see so many operators buying them either online on our website or in stores and adding them to their menus already. As an emerging brand, it’s surreal to see all the tags and mentions from restaurants & operators with their menu additions.” Crafty Counter’s WunderEggs originally launched in 2021 as the “first-ever” ready-to-eat vegan boiled eggs. These plant-based …

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Rind Cheese

© Rind Cheese

Retail & E-Commerce

Online Foodservice Supplier WebstaurantStore Reports 110% YOY Growth in Plant-Based Category

WebstaurantStore, one of America’s leading foodservice suppliers, reports a record $3 billion in revenue in 2022, with a key aspect of its growth strategy revolving around the expansion of plant-based product offerings within its Consumables segment.  The online restaurant supply store has witnessed increased demand in the plant-based category, experiencing a YOY growth rate of nearly 110%, with expectations of continued rapid expansion into 2024.  Currently offering over 750 uniquely vegan items supplied by over 100 plant-based product manufacturers, WebstaurantStore primarily focuses on smaller, independent establishments, often underserved by broadline distributors. SYSCO, Gordon, US Foods, and other large distributors have high minimum order requirements and often don’t carry a comprehensive range of niche plant-based products. The platform prides itself on working with new and innovative …

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