A study conducted by Wellwoman Vegan has found that almost half of Irish consumers would consider converting to veganism in order to help the environment.
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Study Reveals Attitudes to Veganism Across Generations
A recent study of 2,000 adults revealed a vast generational difference on the view of vegan, vegetarian, and flexitarian lifestyles. The research, conducted by Wellwoman Vegan and carried out via OnePoll, found millennial Brits are far more likely to embrace a flexitarian diet or follow a vegan or vegetarian lifestyle, but nearly 50% of those over 51 don’t believe that vegan diet will have a positive effect on their health.