Wendy’s, the popular North American burger chain has created its own vegan burger for its Canadian locations, in a bid to take a share of the plant-based revolution.
Wendy’s Takes Aim at “Bland” Plant-Based Fast Food Options With New Spicy Burger Launch
US fast-food restaurant Wendy’s is aiming to break into the plant-based fast-food category by launching the new Spicy Black Bean Burger in selected stores. The international chain has also taken aim at one of its biggest rivals, accusing McDonald’s plant-based offerings of being “bland”. “Certain plant-based creations have spawned a bland reputation for the category — looking at you McImpossible — but luckily, Wendy’s has spice in her DNA.” – Wendy’s, as reported by CNN. As plant-based menu items explode in the fast-food sector, most restaurants are focused on high-tech plant-based options that replicate the taste of animal meat, like Beyond Meat’s recent deal with McDonald’s as well as Yum! Brands KFC, Taco Bell, and Pizza Hut. Instead, Wendy’s has opted for a more classic …