3 New Plant-Based Milks from GROUNDED, Whole Moon, and Edenesque Arrive on US Market
Three new plant-based milk products have recently launched in the US, signaling continued growth and diversification in the plant-based beverage market. Despite an eight percent decline in unit sales, the plant-based milk category remains the largest in the US plant-based sector, generating $2.9 billion in annual sales, according to Statista. The segment continues to see innovation and expansion, with these new entries from GROUNDED, Whole Moon, and Edenesque prioritizing clean ingredients, nutritional benefits, and sustainable practices, as companies compete for a growing base of health-conscious consumers seeking alternatives to traditional dairy. This diversification includes the use of new ingredients like pistachios and watermelon seeds, as well as innovations in functionality to achieve that desired froth for coffee-based drinks. Edenesque’s chef-crafted, mission-driven plant milks Edenesque, a …