Whole30 Launches First Plant-Based Whole30, a Comprehensive Vegan Protocol
Whole30, a leading wellness brand, announces the launch of Plant-Based Whole30 – the company’s first vegan health reset program. Modeled on the Original Whole30 plan, the new program focuses on using plant-based proteins to achieve the benefits of the hugely popular Whole30 diet regimen. Founded in 2009, Whole30 offers a structured food elimination and reintroduction plan centered around eating whole, unprocessed foods. Until recently, the program relied exclusively on meat and animal products as protein sources, rendering it impractical for vegan and vegetarian users. On the new Plant-Based Whole30, participants avoid consuming alcohol, added sugars, grains, meat and animal fat during the 30-day elimination phase. Following that phase, participants begin to gradually reintroduce omitted food groups, one by one, to determine the body’s reaction to …
