Wholly Veggie: “Rebalancing the Plate by Getting More Than 1 in 10 People Eating Their Daily Vegetables”
Wholly Veggie is a Canadian brand working to meet consumer demand for convenient, veg-forward foods. The company aims to democratize healthy food while also benefiting the environment by encouraging the consumption of more plant-based meals. In 2021, Wholly Veggie saw a surge in popularity following the launch of its cauliflower wings and its expansion into 1,200 Target locations in the US. Another highly popular product, plant-based cheeze sticks, was launched later in the year. The brand is now available at several major chains across the US and Canada, such as Whole Foods, Sprouts Farmers Market, and Loblaws. Co-founder and Co-CEO Johnathan Bonnell told us more about the brand’s mission and plans for the future. What is the creation story behind your brand? We started with …