UK’s Wicked Kitchen, created by Chef Derek Sarno, has launched a No-Lamb Roast with Pomegranate Glaze, which is now available in Tesco stores across the UK. Sarno confirms this is the first-to-market plant-based roast lamb product; whilst there do exist some gyro style strips made by various producers, this does appear to be the very first whole cut lamb roast made from plants.
NBA Icon Chris Paul Becomes Investor in “Global Impact Brand” Wicked Kitchen
Plant-based CPG brand Wicked Kitchen announces basketball superstar Chris Paul has joined the company as an investor. Paul joined the brand after originally investing in alt-seafood startup Current Foods, which Wicked Kitchen acquired in May. A 10-time NBA All-Star, Paul transitioned to a plant-based diet in 2019 and credits the change with enhancing his on-court performance and improving his recovery time. Paul has become a passionate advocate for the vegan lifestyle and also invested in plant-based brands Umaro Foods, Misha’s, and Koia protein shakes. In 2022, Paul partnered with delivery service GoPuff to launch his own line of plant-based chips and snacks, Good Eat’n. Accelerating growth With one of the plant-based industry’s most extensive ranges of packaged foods, Wicked Foods’ products can currently be found …