Many milk and meat producers are aware of the growth of vegan products in the market and are adapting their ranges accordingly. The PHW Group has gone one step further and established a new business area called “alternative protein sources”, which includes involvement with SuperMeat and the distribution for Beyond Meat. We asked Marcus Keitzer – the new board member for alternative protein sources – about vegan developments within the PHW Group.
CEO of Poultry Giant PHW Calls Upon Europe to Allow Cultivated Meat
Peter Wesjohann, CEO of Wiesenhof / PHW, one of Europe’s largest poultry producers, is calling on the EU to allow the sale of cultivated meat. Wesjohann said in an interview with the German publication Neue Osnabrücker Zeitung: “If Brussels doesn’t speed things up a bit, we will end up with approval for sale in the USA and Asia, and here in Europe we will once again be too late.” The Wiesenhof parent company PHW has a stake in the Israeli company Supermeat; together the two companies signed a Memorandum of Understanding in March and will work together to obtain EU authorization for cultivated meat products, aiming to be among the first to develop, manufacture and distribute cultivated meat at a large scale for consumers. Wesjohann …