Willicroft has seen enormous success this year with its vegan cheeses in retail in the UK, and throughout the Netherlands and Belgium. Here founder Brad Vanstone discusses his brand’s journey, the crowdfunder which is now at 50%, and the plan to transition cheese production from nut-based to legumes.
Willicroft Launches Crowdfunding Campaign for New Clean-Label Vegan Butter Made with Beans and Fermentation
Dutch company Willicroft, Europe’s first plant-based cheese brand to achieve B-Corp certification, announces the launch of a crowdfunding campaign to support the release of its latest development at retail and food service in 2024: Willicroft Original Better, a vegan butter made using beans and fermentation. Willicroft aims to raise €350,000 through a convertible loan agreement (CLA) via Seedblink. Individuals or investors will have two options to convert the loans into equity shares in the company: a valuation cap of €7.5 million or a 20% discount. As the company explains, the likely conversion date of the CLA is set for Willicroft’s Series A in early 2025. The campaign’s goal is €475,000; however, Willicroft already has €125,000 committed offline by existing investors. Regarding returns, the company believes it is well-positioned …