Harvest B launches at HealthyLive

© Harvest B

Retail & E-Commerce

Harvest B Launches Meat Alternatives at Woolworths-Owned Online Retailer HealthyLife

Australian alt protein producer Harvest B has expanded beyond B2B sales with a launch at Woolworths-owned online retailer HealthyLife.com.au. HealthyLife consumers can now purchase 330g packs of Harvest B’s shelf-stable plant-based proteins, with six products available; these include lamb, chicken, beef, and pork-style proteins, in diced and shredded varieties. Harvest B’s products are made in Australia from wheat grown in New South Wales. They are clean-label and high in protein and fibre, with no methylcellulose or artificial additives. Each pack produces up to a kilogram of plant-based protein when rehydrated with the supplied sachet of brine and natural spices. This is not the first time Harvest B has worked with Woolworths — the retailer’s investment arm led a $3.5 million seed funding round in Harvest …


unMEAT vegan luncheon meat

© UnMeat

Meat- and Fish Alternatives

unMEAT’s Vegan Luncheon Meat Launches in 960 Australian Woolworths Stores at Price Parity

unMEAT, an alt meat brand owned by Philippines-based seafood giant Century Pacific, is expanding into Australia with a rollout at the country’s largest supermarket chain, Woolworths. The brand’s shelf-stable vegan luncheon meat is now available at 960 Woolworths stores across the country, at price parity with conventional luncheon meat products. The meat alternative is also available from the Woolworths website. According to Century Pacific, one in three Australian consumers is consciously reducing their meat intake, meaning the company sees favorable prospects for the unMEAT brand in the country. “The thesis behind plant-based alternatives remains,” said Greg Banzon, executive vice president and COO of Century Pacific. “Consumers want healthier and more planet-forward food choices. As a food company, we need to address these needs through innovation …


A plant-bases steak

© Made With Plants

Meat- and Fish Alternatives

Made With Plants Launches Seitan-Based Steak at Woolworths Stores Across Australia

Australia’s Made With Plants has launched a plant-based sirloin-style steak at Woolworths stores across the country. The steak is made with seitan (wheat gluten), and is said to have a highly realistic texture. The production process is inspired by centuries-old traditions, with specialised flour used to create a dough that is then seasoned and cooked. “We believe that everyone should have the opportunity to indulge in the rich, comforting taste of steak. Made With Plants Meat Free Steak offers the best of both worlds, providing a guilt-free, mouth-watering alternative for meat lovers,” said Made With Plants co-founder Cale Drouin. “Unbelievable flavour” Made With Plants has been available at Woolworths since 2019, offering a selection of meat and dairy alternatives. In 2020, the brand announced an …


v2Foods ready meal range

© v2Foods

Products & Launches

v2Foods Launches Vegan Ready Meals Range in Woolworths Across Australia

v2food this week announced the launch of a range of ready meals in Woolworths stores throughout Australia, marking its newest product development following v2mince®, v2burger®, v2sausage®, v2 pork mince in Asia, and the line of crumbed-chicken products launched this  March.  The new range, available in Spaghetti Bolognese, Lasagne, Penne Bake and Chilli Con Carne, has been launched to cater for the demand for convenience meals in Australia, which has increased since the beginning of the pandemic, with the products evidently aimed squarely at flexitarians who continue to drive the market. Founder and CEO Nick Hazell explains : “v2food is committed to making it easier for everyone to eat sustainably more often. We are not asking every Aussie to become vegan, instead, we’re encouraging them to …


Australia's All G Foods raises capital from W23

Ingrid Maes, Managing Director W23 at Woolworths Group with Jan Pacas, CEO & Founder at All G Foods. 9th December 2021. Photograph Dallas Kilponen/Woolworths

Investments & Finance

Australia’s All G Foods Receives Multi-Million Dollar Investment From Woolworths

W23, the venture capital and growth fund operated by Woolworths Group, has invested in Australia’s All G Foods. The multi-million dollar capital injection will allow All G to further develop its alt-protein products. A new wave of investment and opportunity for Australia In September, the startup raised $16 million in one of the largest ever seed funding rounds by an Australian company. All G believes it is the first Australian company using precision fermentation to make dairy proteins, claiming the technology will bring “a new wave of investment and opportunity” to the country. The startup is also seeing increasing success with its plant-based Love BUDS burger patties, which are now available at over 300 retail locations and hundreds of foodservice outlets. More products, including plant-based …


Plantitude Christmas Pudding Woolworths


Products & Launches

Woolworths Vegan Christmas Range Launches Including Plant-Based Roast 

Woolworths vegan Christmas range Plantitude hits the shelves across Australia with five new products Australian retailer Woolworths has launched five new vegan products as part of its Christmas Plantitude range. The lineup includes a plant-based roast, mince pies, dairy-free custard, and a chocolate hazelnut mud cake. The festive move follows continued expansion for the supermarket into the plant-based sphere, with Woolworths’ own Plantitude range already boasting a wide range of plant-based options in chilled, frozen, baked, and groceries. Woolworths has also recently signed deals with Hong Kong’s OmniFoods to stock its famous plant-based pork products, as well as with Deliciou – known for its Shark Tank Australia pitch – amongst others.  W23 Ventures, the investment arm of Woolworths supermarket, has also been active in the …


Kraft Mac & Cheese


Products & Launches

Kraft Launches Vegan Mac and Cheese in Australia

After researching plant-based alternatives for its Philadelphia cream cheese, international food conglomerate Kraft has released a vegan version of its classic Mac & Cheese box. Gluten-free and vegan-certified, the new product is available via Woolworths supermarket in Australia – though it is currently sold out. Excitement grew on social media as it flooded with images and posts about a vegan version of Kraft’s iconic Mac & Cheese boxes, but little information has been forthcoming regarding the launch. Now known as Kraft Heinz, the multinational has been slow to move in the plant-based market, but did launch vegan mayo and salad dressing options last year. The new Mac & Cheese Vegan is perfect for quick dinners and is free from artificial colours and flavours. Made with …


Deliciou range


Products & Launches

Deliciou Continues Retail Success With Rollouts in Whole Foods in USA and Woolworths & Coles in Australia

Popular plant-based meat brand Deliciou, which originally found success after being pitched on Shark Tank Australia in 2017, now claims to have become the first Australian company to launch in more than 400 Whole Foods stores across the US. “The world is changing, and our successful launch into Whole Foods is testament to the demand and drive” Whole Foods will be stocking its entire plant-based meat range, including Plant-Based Chicken, Pork and Beef as well as its range of bacon seasonings. As well as the Whole Foods launch, the company announces its launch into the largest supermarkets in its home territory; Coles and Woolworths. With this latest rollout, Deliciou’s US sales forecast is expecting to grow 200% in the next 12 months. According to the …


plant-based-ribs Plant Asia


Food & Beverage

Woolworths Expands Vegan Cheese & Meat Options in Over 1000 Stores Across Australia

Woolworths customers in Australia will now find six new plant-based products – three of vegan cheese and three of meat alternatives – on the shelves of the popular chain. In partnership with Made With Plants and PlantAsia brands, Woolworths’ existing vegan range is being expanded across Australia. As we reported this March, a new report found that grocery sales of plant-based meat alternatives increased by 46 percent in Australia over the past year, while the number of these products available in supermarkets has doubled. There are now over 200 different meat alternatives available, with 42 percent of them made by Australian companies. The new products, which will be available in most of Woolworths’ 1,000+ shops nationwide, consist of Made With Plants products  Parmesan, Shredded Cheddar, …


©Natalie Nguyen

Products & Launches

Fable Foods’ Vegan Beef Ready-Meals Expand Across Australia

Fable Foods expands its line of plant-based ‘slow-braised meat ‘ready meals into Woolworths and Spar as consumer demand for plant-based food surges in Australia. Fable’s Plant-Based Braised Beef has been endorsed by celebrity Chef Heston Blumenthal and features on the menus of his Michelin Star restaurants in the UK and across Australia.


Fable vegan beef

©Fable Food

Market & Trends

Plant-Based Braised Beef From Fable Launches in Woolworths Australia to Massive Success, is Praised by Michelin Chef Blumenthal

Woolworths Australia launched a new line in “Plant-Based Braised Beef” from Fable to celebrate World Meat Free Week last week, and the product is reportedly so popular that shoppers are “hunting it down”. Michelin Star celebrity chef Heston Blumenthal (who is not known to be vegan) is reportedly a fan and Instagram is alight with positive feedback about the product. Fable began in December 2019 and is already cited by the Australian media to be a “homegrown smash success”. The luxury beef product emerges in the weeks following the launch of a plantbased Wagyu beef product which received backlash from beef farmers and lobbyists who found the labelling offensive. Such criticism could be perceived as a reaction to the Australian meat industry feeling threatened, as …