Battle of Brands / Mindblown and Crafty

©Better For You Media


Crafty Counter and MindBlown Seafood Compete for Investments and More in ‘Battle of the Brands’

Plant-based brands Crafty Counter and Mindblown Seafood are competing for new investment funds and a chance to grow their companies in Battle of the Brands, a production by Better for You Media.  In Battle of the Brands, two better-for-you food companies square off against each other during two-minute audition trailers. The competitors are paired off according to their “weight class”, which compares key characteristics such as company sales data, founding story, or social media audience size.  Each week, the competing brands’ fanbases have a chance to vote for their favorite; the brand that receives the most votes earns the right to appear in a full episode of Season 1 of Behind the Wrapper, a how-its-made show hosted by legendary television host Marc Summers.  The winning …


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