PlantX Rebrands Brick & Mortar Stores in Collaboration With BESTIES Vegan Paradise
Plant-based retailer PlantX has announced a strategic collaboration with BESTIES Vegan Paradise, a vegan supermarket in Los Angeles. BESTIES was founded in 2019 by vegan activists and entrepreneurs Asia Phoenix and Matt Fontana. The supermarket has been named Best Grocery Store for two years running in the VegNews Veggie Awards. As part of the collaboration, PlantX’s two brick-and-mortar XMarket stores — located in Hillcrest and Venice, California — will be rebranded as BESTIES stores. The locations will also begin selling some BESTIES branded products, such as vegan soft serve. Additionally, PlantX customers in Los Angeles and San Diego will now be able to receive same-day deliveries when they order from the PlantX website. The PlantX journey PlantX began as an e-commerce platform, described as “the …