PlantX Xmarket

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Retail & E-Commerce

PlantX Rebrands Brick & Mortar Stores in Collaboration With BESTIES Vegan Paradise

Plant-based retailer PlantX has announced a strategic collaboration with BESTIES Vegan Paradise, a vegan supermarket in Los Angeles. BESTIES was founded in 2019 by vegan activists and entrepreneurs Asia Phoenix and Matt Fontana. The supermarket has been named Best Grocery Store for two years running in the VegNews Veggie Awards. As part of the collaboration, PlantX’s two brick-and-mortar XMarket stores — located in Hillcrest and Venice, California — will be rebranded as BESTIES stores. The locations will also begin selling some BESTIES branded products, such as vegan soft serve. Additionally, PlantX customers in Los Angeles and San Diego will now be able to receive same-day deliveries when they order from the PlantX website. The PlantX journey PlantX began as an e-commerce platform, described as “the …

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PlantX Xmarket

©PlantX

Gastronomy & Food Service

XMarket, San Diego: PlantX Opens First Grocery Store in the US

PlantX – the plant-based e-commerce platform – has opened its first brick-and-mortar store in the US. Named XMarket, the vegan grocery store is based in Hillcrest, San Diego, and was born from the recent partnership between Chef Matthew Kenney and PlantX.  The 4,500 square foot XMarket location includes a plant-based retail store, a state-of-the-art café and sandwich shop, and a plant-based education center. The retail store showcases a wide variety of plant-based items and aims to increase public engagement by offering an interactive shopping experience. Founded by vegan entrepreneur Sean Dollinger, the Canadian plant-based e-commerce platform PlantX appointed Matthew Kenney as its Chief Culinary Officer this year, with the deal including a five-year partnership with the vegan chef’s global plant-based lifestyle brand, which prepares all …

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