©Miyoko Schinner

Gastronomy & Food Service

Miyoko’s Creamery Launches Vegan Butter Channel on YouTube

Miyoko’s Creamery, the pioneering alt-dairy brand known for its popular butter, is officially launching The Vegan Butter Channel. From yesterday November 23rd, the YouTube channel will stream acclaimed chefs showcasing how Miyoko’s plant-based butter melts, browns, bakes and spreads exactly like traditional animal butter.  Timed to coincide with the start of the holiday baking and cooking season, the show follows a high-profile court victory for Miyoko‘s over its use of the words “butter” and “dairy” on its product packaging. In August, a California court ruled in Miyoko’s favor, handing her a landmark win and setting a major precedent for a plant-based company’s right to use dairy terminology that is familiar to consumers. Bolstered by the victory, Miyoko’s has since closed $52 million in Series C …



Graphic by chewsygum

Marketing & Media

Study Reveals Top Ten Highest-Earning Vegan YouTubers

Over the past few years, several YouTube bloggers and “influencers” have been promoting the vegan lifestyle, sharing their beliefs and tips on how to become vegan too and gaining millions of followers in the process. A recent study carried out by plant-based gum company Chewsygum.com analyses ten vegan Youtubers who earn the most from advertising and selling products. In terms of salary, they highest paid vegan Youtuber was shown to be Canadian vlogger Richard Burgess, better known under the name Vegan Gains, who reportedly earns an estimated £20,195 monthly both from ads and selling merch. The online marketplace also took into account a survey of 824 respondents, answering questions on how they felt about vegan YouTubers (see graphic). In second place is Brit Gaz Oakley, …