Canada’s Female-Owned Vegan Candy Brand Yumy Bear Reveals $50M IPO
Canadian confectionery brand Yumy Bear – the low-sugar, vegan gummy specialist – will begin trading on the Canadian Securities Exchange (CSE) in July under the symbol “YUMY”. The female-led startup anticipates a $50 million enterprise value, while also revealing plans for US expansion in 2022. “Unique gummy candy that is delicious and optimal for health-conscious people that also care about animal welfare” Based in Vancouver, Yumy Bear was launched by fitness coach and athlete Erica Williams. After identifying a market gap for healthier and more affordable candy alternatives, Yummy Bear was born, using a proprietary formulation process that allows juicier and softer texture using plant-based ingredients. The company has already raised $2.5 million in an oversubscribed round and hopes the IPO will attract new investors, …