UK: Zess, Fresh Direct & Brakes Introduce Innovative Plant-Based Deli Fillings for Foodservice
UK plant-based food startup Zess has introduced a new range of plant-based deli fillings for wraps, sandwiches, pasta, jacket potatoes, or tacos in partnership with Brakes, the leading wholesale foodservice supplier in the UK. Zess partnered with Sysco GB’s company Fresh Direct (Brakes’ sister company) to create the unique deli fillings which are crafted in the UK at Fresh Direct’s Fresh Kitchen facilities. Hiren Umradia and Rhys Richardson founded Zess to revolutionise food choices due to health and environmental concerns. The startup argues that some of the world’s most pressing problems, such as climate change and diet-related illness, are connected to food choices. “A special shoutout goes to the incredible team at Sysco for their relentless dedication to bringing this partnership to life. I appreciate all your …