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Zhenmeats

China Chinese woman vegan

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Market & Trends

China: Government to Reduce Meat Consumption by 50%, Vegan Market to Pass $12Bn by 2023

February 16, 2022August 11, 2020

Wet markets in China are constantly under suspicion of creating new COVID-19 hotspots, and this is resulting in a shift towards plant-based alternatives. The South China Morning Post reports that China’s plantbased market is set to reach $12 billion by 2023 from around $10 billion in 2018.

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Chinesische Metropole im Wandel zwischen alt und modern

© guy yong nian – stock.adobe.com

Company News

Zhenmeats Seeks US$2M for a Place in the Chinese Plant-Based Pork Market

January 21, 2020January 21, 2020

Zhenmeat founder Vince Lu told CNBC in an interview this week that the Beijing-based startup is “talking aggressively” with investors from Europe, China and the United States in hopes to raise up to US$ 2 million to increase the scale of production of its plant-based mincemeat made from pea protein.

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