Zrou China

©Zrou

Celebrities

Zrou Launches Seven New Products Created by Chinese Celebrity Chefs

Zrou, YouKuai Group’s plant-based protein brand, has launched a series of seven reheatable products created by five Chinese celebrity chefs; Jereme Leung, Dong Li, Chunfeng Lu, Hu Zhang and Anthony Zhao. Shanghai based Zrou says it is the the leading plant-based meat brand in China. The company raised $7.3 million in Series A last May when founder Franklin Yao compared his company to Tesla: “When Tesla first started 10 years ago, it didn’t try to target everybody with its cars. But its end goal was that every vehicle should be an electric car. It is very similar to what we are doing.” The seven new products created from Zrou’s flagship minced pork include dumplings, buns, Lu Rou rice, Peking Zha Jiang noodles and Singapore curry meatballs, with …

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© Accor

Gastronomy & Food Service

Accor Hotels in New Partnership with Plant-Based Pork Brand Zrou to Modernize Culinary Scene Across China

Accor Hotels – the largest hospitality company in Europe, and the sixth largest worldwide – has launched a first-of-its-kind partnership with Zrou, one of the leading plant-based meat brands in China. The deal aims to launch a plant-based creative menu concept across Accor Hotels in Greater China. Produced by YouKuai Group International, Zrou is a minced vegan pork product aimed at the Chinese market. The company recently announced a $7.3 million Series A funding round, and the new partnership with Accor Live Limitless will allow YouKuai to introduce Zrou to a broader, more culinary-conscious audience. A launch event was held at the Fairmont Peace Hotel Shanghai with celebrity chefs and influencers to celebrate the partnership, with the aim of bringing culinary innovation to high-end gastronomy. …

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Future Food TP21

© Rethink Events Ltd

Fairs & Events

Meet the Current Crop of Alt Protein Talent at the Future Food-Tech Summit

Around 150 trailblazing alt protein companies will join the virtual audience at the Future Food-Tech Alternative Proteins summit on June 22-23. The summit aims to bring together food brands, retailers, ingredient manufacturers, tech providers, and investors for two days of online networking to accelerate the future of alt protein. “We’re delighted to showcase the most exciting emerging talent and fresh solutions within the alternative protein space” Here we list the exciting crop of talented alt protein early and mid-stage companies from around the globe featuring at the event, including numerous vegconomist favourites such as Umiami, NotCo, Next Meats, Planted, Zrou, and Because, Animals. Aqua Cultured Foods (USA)  Seafood fermentation specialist that has created the first whole-cut seafood alternative using its proprietary strain of fungi. Better …

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