Juicy Marbles’ Pioneering Plant-Based Whole Cuts Arrive in Spain in Partnership With Zyrcular Foods
Juicy Marbles, the Slovenian creator of highly realistic plant-based whole cuts, is launching its full range in Spain in partnership with alternative protein distributor and producer Zyrcular Foods. Through the collaboration, Juicy Marbles’ plant-based meats will arrive at supermarkets, specialty stores, and restaurants throughout the country. The launch follows the brand’s success in the United Kingdom, Switzerland, Austria, and Sweden, among other markets. Juicy Marbles first began to attract attention in 2021 with the launch of what was claimed to be the world’s first “marbled” plant-based steak. Sold in single, uniform cuts with thousands of “muscle” fibers, the brand’s products can be sliced, shredded, cut into chunks, or cooked whole. Since they are raw and unseasoned, they can be incorporated into a variety of recipes, …
