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The Vegetarian Butcher CEO Jaap Korteweg

© Bart Homburg

Interviews

The Vegetarian Butcher: “Taste Experience is the Most Important Thing to Us.”

From meat lover to convinced vegetarian – this is Jaap Korteweg’s story and the reason for starting “The Vegetarian Butcher“. While Jaap became vegetarian, there was one thing he didn’t want to miss on his plate: The real meat taste. Therefore, he is producing vegetarian and vegan meat alternatives that taste like their meaty originals. And there is more interesting news to come, as he told us in our interview about his company and concept.

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SuperMeat CEO Shir Friedman

© SuperMeat

Interviews

SuperMeat: “Our Target Consumers are Meat Lovers.”

While many producers of meat alternatives fall back on soy, peas and other plant-based materials, there is another sector growing rapidly – clean meat. One of the companies producing this meat identical alternative is SuperMeat from Israel. The company wants to produce clean meat without the use of animal ingredients or serum. We interviewed co-founder Shir Friedman about the idea and the expansion strategy.

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Simple Feast delivery service

© Simple Feast

Company News

Vegan Delivery Service Simple Feast Receives $12 Million Grant

Simple Feast, a Danish delivery service founded in 2015, offers its customers sustainable vegetarian and vegan meals and delivers them entirely in biodegradable packaging cartons. To accelerate its goal of being “the most sustainable menu service in the world”, the company has now raised $12 million in investment capital. According to a TechCrunch report, the financing round was led by London-based Balderton Capital with 14W and existing investors Sweet Capital and ByFounders. Jakob Jønck, CEO and co-founder of Simple Feast, said: “Climate change is real. There is no planet B, and we are facing probably the greatest challenge in human history”. By predominantly offering plant-based menus and not using plastic or polystyrene for its packaging, the new delivery service wants to reduce its negative environmental …

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markitvegan

©Animal Aid

Top Stories

Waitrose Commits to Vegan Labelling

UK supermarket Waitrose has confirmed that it is in the process of introducing clear vegan labelling for its own-brand products. Following Animal Aid’s #MarkItVegan campaign which calls for all major supermarkets to clearly label their own-brand vegan products in some way, Waitrose has stated that they will gradually introduce such a label for their own-brand products.

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PBFC

©PBFC

Top Stories

New Organisation Founded: Plant-Based Foods of Canada

It was announced this Monday that members of Canadian plant-based industries have united to form the Plant-Based Foods of Canada (PBFC), to support and assist the interests of vegan food companies throughout the country. The PBFC consists of key representatives of “food companies that make and market plant-based products that are part of a combination of or are the main source of proteins by a growing number of Canadians.”

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Market & Trends

Market Report: Growing Demand for Organic Soybeans

The new market research report “Organic Soybean Market: Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 – 2025” by Persistence Market Research forecasts robust growth in the organic soybean market in the coming years. The market is benefiting from the steadily growing demand for vegan and vegetarian products. The demand for organic foods is increasing worldwide, which is reflected in the robust growth rates for oil, flour and protein in this sector, among other things. Changing lifestyles and increasing numbers of health-conscious consumers are driving demand for organic products, especially in North America and Western Europe. A key factor behind these positive trends on the world market is the growth of the organic food and animal feed industries. It is expected that demand …

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Market & Trends

Market Report: Macadamia Butter Experiences Rising Demand

A recent market research report by Future Market Insights examines the market for macadamia butter in the 2018-2028 forecast period. The report notes that demand for these products is rising as a result of the expanding vegan population, particularly in the Asia Pacific and North American regions. In recent years, there has been a paradigm shift in consumer preferences, particularly with regards to eating habits. The growing number of vegan consumers has led to an increase in demand for plant-based products. This is also boosting the market for macadamia butter, which is expected to grow significantly in the future. Macadamia butter is rich in healthy and natural ingredients and is versatile. The growing demand for natural products in the cosmetics and personal care industry is …

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