The Telegraph has revealed that plant-based meat alternatives will be sold next to animal meat products for the first time in the UK. A representative from Sainsbury’s supermarket said in a statement to the newspaper, that the market for meat products is on the decline, whereas demand for plant-based alternatives is increasing steadily.
Guest post from freelancer writer Gergana Mileva. Veganism’s surging popularity is now a global phenomenon. Big chains such as Marks & Spencer, Pret a Manger, and Pizza Hut are introducing a wide range of vegan options to their loyal patrons. Others are taking the plunge into veganism. Guinness, for example, decided to stop using fish bladders in their brewing process, after two and a half centuries of carrying out this practice.
Five-time Formula One World Champion Lewis Hamilton recently spoke out for the animals showing the cruelty of the meat industry to his 8.9 million Instagram followers.
In order to meet the challenges required for a sustainable future, the food industry needs new solutions and radical changes. With the New Food Conference (21-22 March 2019, Berlin), ProVeg aims to pave the way for the future of the food industry, bringing together renowned experts and leading companies in innovative alternatives to animal products in order to jointly shape the ideas of the future.
Everyone is talking about clean meat and plant-based meat alternatives. But before these topics become mainstream, we need people that build bridges between several sectors. This is exactly what ‘The Modern Agriculture Foundation’ is doing on a daily basis. The Non-Profit-Organization from Israel connects entrepreneurs and founders, politics, research institutes and investors to make the dream of clean and plant-based meat come true. We wanted to know more about this mission and interviewed Daniela Kurz (Marketing and Communications Director) about MAF.