Beyond Meat Hires Red Bull Exec as New Head of Marketing, Reveals New McDonald’s Nugget
Beyond Meat (NASDAQ: BYND) announced Thursday it is hiring Akerho “AK” Oghoghomeh, formerly Senior Vice President of Marketing at Red Bull, as its new head of global marketing. In addition, the company outlined a new series of strategic plans, including a more focused US retail strategy, to increase sales in 2023. Leading the brand As the VP of marketing for Red Bull North America, Oghoghomeh led advertising and other initiatives for Red Bull’s US business, a Beyond spokesperson told the Wall Street Journal. Oghoghomeh will join Beyond as the company seeks to reverse sales declines amid a highly challenging economic environment – data from market research firm IRI shows US sales of refrigerated meat alternatives fell by 15% in 2022. Targeted strategy Seeking to reverse …