The Australian Red Meat Advisory Council has commissioned a survey from Pollinate which claims that consumers are being misled by the way meat alternatives are labelled and packaged.
Boldly: “It’s Clear That the Future Will Either Be Filled With Fishless Fish or Fishless Oceans”
APAC expert and co-founder of alt-protein accelerator PlantForm, Allen Zelden, revealed his new vegan seafood brand Boldly this January, offering an impressive line of vegan prawns, salmon and tuna sashimi, calamari, shrimp, crab sticks, white fish filets and more. Allen has been keeping details of the brand and future plans under his hat since the launch; it was time we sat down and gave him a vegan seafood grilling. Firstly congratulations on the launch of Boldly! Can you give us your elevator pitch; what was the inspiration behind starting a vegan seafood brand? If I’m being brutally honest, I just felt it was time to disrupt the plant-based sea of sameness with an all-new, positive and fun experience, and what better way to do this …