Dr Praegers QVC veggie burger


Products & Launches

Dr. Praeger’s Launches Newest Veggie Burgers on QVC Shopping Channel

Dr. Praeger’s, an all-natural frozen foods company founded by cardiac surgeons Dr. Peter Praeger and Dr. Eric Somberg, featured on the QVC shopping channel last night, unveiling their latest veggie burger lines. The newly launched products will be available exclusively on QVC as a “prelude to an exciting retail launch in October,” according to CEO Andy Reichgut.  The two new offerings on QVC are Dr. Praeger’s 4-oz Veggie Crunch Burgers, available in two different varieties: Southwest Sweet Potato, with black bean, chipotle, and spinach, and Cauliflower, with broccoli, zucchini, and peas. These burgers further the brand’s offerings of plant-based burgers that focus on vegetables, as opposed to ingredients that mimic meat.  Reichgut, offered insights into the growing plant-based movement, telling vegconomist, “We expect to see …


Dr Praegers-PerfectBurger

©Dr Praeger's

Company News

Dr. Praeger’s Appoints CPG Industry Veteran Andy Reichgut as CEO

Dr. Praeger’s Sensible Foods announces today that CPG industry veteran Andy Reichgut has been onboarded as the company’s new CEO, effective immediately. Reichgut brings over 25 years of CPG industry experience to the role, having most recently acted as General Manager for Violife cheese, an Upfield subsidiary (see our recent interview with Andy here regarding Violife and the vegan cheese category). He previously held the role of Executive Vice President at New Classic Cooking, where he headed Veggies Made Great, and prior to that worked in brand management and innovation at Pinnacle Foods, Mars and Reckitt Benckiser. “Dr. Praeger’s is a brand I have admired for many years and am excited and honored to join the organization as its CEO,” states Reichgut. “At a time …


Upfield growth strategy

© Upfield

Company News

Upfield Appoints New North American Operations Leaders as Part of Growth Strategy

Upfield North America, the leading producer of plant-based spreads in the US, plans to strengthen its foothold on the plant-based foods business by recruiting new operations leaders. The company has announced the recent appointments of Andy Reichgut as General Manager of Violife, Dan Bajor as President of Upfield Canada, and Jim Breach as Chief Operating Officer of Upfield U.S.