Any consumer who thinks about plant-based milk alternatives will think about one name: Alpro. The milk alternative pioneer can look back on almost 40 years of marketing experience and still knows how to keep the brand trendy. The brands Alpro and Provamel aim to score with non-GMO ingredients, accurate production processes and a diverse product portfolio within the next years, how Anja Grunefeld – Marketing Director G-A-CH at Alpro – told us in our exclusive interview.
